Drew Johnson positions Cuore as the premium custom cycle-wear brand

“You are always part of the Shimano family,” Drew Johnson was told by a senior Japanese manager after he left Shimano Australia. The journey has led him to become the distributor for the Cuore, a Swiss brand of cycle clothing. Drew set up shop in Alexandria in Sydney’s inner west on a broad leafy street overlooking an oval. Volagi bikes hang in the window and racks of Cuore cycle-wear line the walls. There is a glimpse of the workshop in the back room as I sit with Drew, sip a cappuccino, and listen to the story of Cuore. After building […]

Wiggle opens their first overseas office in Sydney, Australia

Overseas online bike shops are criticised by Australian business as they ‘cost local jobs’ and Wiggle CEO Stefan Barden confirms, “it’s no surprise that the market [Australia] has become one […]

Review – Wiggle Nutrition Energy Gels and Hydration Tabs

Wiggle recently launched an in-house ‘sports energy’ range and haved bucked the trend by branding it Wiggle Nutrition rather than creating a new name; their clothing range is dhb, their […]

Challenge Accepted – New Sufferfest Elements of Style Video

If you already do indoor training, you have probably heard of Sufferfest and may even have some of their videos with titles such as “Hell Hath no Fury“, “Fight Club”, and […]


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