Pacific Brands: new Norco distributer for 2010
- by Christopher Jones
- Published: 7 March 2009
Pacific Brands, the name behind iconic Australian brands such as Bonds, Repco, Dunlop and Rosebank, is in the news regarding plant closures in Sydney. The news that Norco is now onboard is taking the backseat – though Bicycleretailer.com is now confirming that Pacific Brands has the distribution channels that help Norco to better position itself in the Australian market and has an exclusive agreement with Norco for distribution from 2010.
While Norco announced that the 10 year partnership with the Melbourne based importer Sportz Australasia has been positive, Pacific Brands offers a bigger platform for Norco and its proprietory brands Axiom, Adams, Mace, Bike Guard, Stealth and BLT.
Pacific Brands now substatially increased it’s portfolio of cycling brands, with Diamondback, Masi, Haro and Ridley and the classic Australian brands Repco, Malvern Star, Repco, Rosebank as well as the growing Bike Hub network of dealers.