Cerv?lo taps into the community with Bartape.net
- by Christopher Jones
- Published: 28 April 2009
While only at the beginning, Bartape.net is presented as part of the Cerv?lo online world. The relatively new Cerv?lo TestTeam is is available in HD video – video makers Joe Finkleman and Booker Sim aim to capture everything “beyond the peloton”. While they also promise no inrace footage or helicopter shots, well filmed slow-mo footage make the short films a delight to watch. While the site is new with only two films, fans are invited to upload their videos.
Another bonus are the Pro Team Blogs, currently featuring Olympic Gold medal winner, Carlos Sastre, 24 year old American rider Ted King and Cerv?lo company and team co-owner, G?rard Vroomen. While the Sastre blog has some comments about his form, the jewel will probably be the blog of Vroomen himself in which he offers an insider perspective writen in a conversational style. The blog section will also allow fans to setup their own blog as well on bartape.net.
Cerv?lo are making it easier for fans to embrace the comparatively young North American brand.