First look at SRAM Force 2010

Press Release: For 2010, the new SRAM Force admittedly borrows from SRAM’s professional RED components: unidirectional carbon, wider skeletonized Dual Pivot design brakes and the lighter / stiffer BB30 crankset option – All this for a total weight of 1951g. The aluminum parts are now anodized with a sleek ‘zephyr silver’ finish that sharpens the visual package.

SRAM Force moves to unidirectional carbon and forged aluminum throughout, which adds strength, decreases weight and provides a better substrate for graphics.
While all the technologies including DoubleTap?, ZeroLoss?, and Exact Actuation? remain unchanged, the brakes get a significant upgrade with a RED- styled skeletonized Dual Pivot design featuring spring tension adjust and center adjust. SRAM Force brakes lose weight, improve stopping power, and are easy to set-up. SRAM’s exclusive reach adjust feature will also allow every rider to customize their SRAM brake and shift lever for the perfect fit.
SRAM Force has matured through million of kilometers of professional racing and now offers better features than in 2009 for the same price level. New SRAM FORCE components will be available in summer 2009.

SRAM Force 2010

– DoubleTapTM
– Zero-lossTM
– Reach adjust
– Exact ActuationTM

Upgrades & Details
– Unidirectional carbon
– Forged 6000 aluminum
– Brakes- center and spring tension adjust
– Bold graphics & anodized finish
– GXP and BB30 options
– Total weight: 2097g (GXP) / 1951g (BB30)
– Greater value: more features – same price

SRAM Force (GXP) 2097g (179g less)
SRAM Force (BB30) 1951g (352g less)

SRAM RED Drivetrain

Also announced is a new drivetrain system for SRAM RED – known as the SRAM Professional System which partners with GORE for a low friction cable and shifting.

SRAM Professional System

The system has been re-engineered from the bottom up and starts with a 1.1 mm pre-stretched stainless steel cable, which is coated with an all-new, patented GORE RideOn low-friction polymer. In addition, the polymer liner inside the cable housing complements the GORE RideOn cable coating; a synergy that provides the lowest amount of friction possible. An ultra-long-nosed ferrule runs between sections of cable housing, effectively protecting the coated cable from the elements. GORE’s patented GRUB? Seal completes the protective barrier by covering the transition point between the ultra-long nosed ferrule and cable. The ferrules are completely re-engineered and constructed of a more durable aluminum, preventing strand migration.
The SRAM Professional System was developed with heavy technical input from SRAM’s Neutral Race Support Crew, who provided constant feedback through a full season of cyclocross and road racing. The same system has been field tested by Team Astana, Team Milram, Team Saxo Bank, and Team OUCH.

Imported by: Monza Imports


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About The Author

Christopher Jones is a recreational cyclist and runs a professional design business, Signale. As the driving force behind he has one of each 'types' of bicycles.

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