- by Christopher Jones
- Published: 8 May 2009
Road ID has announcd that 3x Tour of California Champion and Tour de France Stage winner Levi Leipheimer (Astana) has joined up to promote the "cause to help educate all outdoor enthusiasts about the vital importance of wearing ID". With his performance to date, Leipheimer has an extremely high profile in the cycling world Road ID will tap into this to promote their product.
"As a cyclist, I’ve had my share of accidents and close calls while racing and training. For cyclists, runners and others who train outdoors, wearing some sort of identification – like Road ID – is vital in case of an accident" says Leipheimer. "I’m thrilled to represent a company with the mission of making all athletes safer."
"While out on a recent ride, I met up with an emergency room doctor and he was wearing a Road ID on his ankle. He told me stories about cyclists he had treated who had no I.D. and were either unconscious or couldn’t remember their names" Leipheimer says. "It really hit home how important Road ID is for all athletes."
"Levi is a great choice to represent Road ID" says Edward Wimmer, co-founder of Road ID with his father, Mike Wimmer. "He’s a smart, tough competitor who is committed to advancing the sport and helping other cyclists. Our dream is to see the day when wearing ID is as common among all athletes as wearing a helmet is among cyclists. Working with a seasoned pro like Levi who understands how important ID is can help bring that dream closer to reality."
About Road ID
Road ID creates rugged identification gear for outdoor athletes so they can be identified in case of emergency or accident. The customized IDs can be worn on the wrist, shoe, ankle or around the neck. Since 1999, the father-and-son-owned company has been providing safety gear to help make training and racing safer.
Live ID can be purchased online and including delivery to Australia the cost is around $24 (AUD).
website: Levi Leipheimer