2XU links up with UCI BMX World Championships
- by Christopher Jones
- Published: 11 July 2009
BMX Australia announced today that sporting apparel brand 2XU has linked up with BMX to become supporting sponsor of the 2009 UCI BMX World Championships to be held in Adelaide on the 23-26th July. The 2009 UCI BMX World Championships is the biggest BMX event in the world with over 2000 competitors from 42 countries competing over four days of extreme racing.
2XU engineers world leading sporting apparel and is fast becoming the most technical sports brand on the planet.
“With 2XU’s history of supporting cycling around the world, we are excited to welcome them as a sponsor of the 2009 UCI BMX World Championships,” said BMX World Championships Event Manager, Mr John Leary. “BMX Australia are looking forward to assisting 2XU achieve further growth and we are also working on future projects to build the relationship between BMX and 2XU.”
Director of Sales & Marketing at 2XU, Mr Aidan Clarke, said, ‘”As Australia’s leading high performance sporting apparel brand, we’re delighted to be on board for this thrilling high performance international event.”
Elite road cyclists and mountain bikers around the world have been enjoying the training and recovery benefits of our industry leading compression apparel for some time and we now look forward to BMX riders adopting this performance enhancing apparel with equal haste.”
2XU will have a pro shop on site at the 2009 UCI BMX World Championships where all attendees will be offered the chance to test and purchase the latest products and join the Team 2XU database for awesome prizes.