This is how the bike industry works
- by Christopher Jones
- Published: 14 November 2011
Ever wondered about pricing and why something that costs $20 to make then retails for $400? What about the inner workings of OEMs, OBMs and ODMs and their supply chains plus the impact of internet shopping on the cycling industry?
Industry expert Cam Whiting (previous from BMC) is exploring the ins and outs of the bike industry with particular focus on Asia and Australia in the Vertical limit series published on Cycling iQ. The industry is changing and we are taken a journey through the modern era of "Made in Taiwan" bicycle manufacturing and how a bike or part gets from the factory to the cyclist.
Start with Part One: Vertical limit | blissful detachment: export utopia
(not to disappoint, an example pricing structure breakdown can be found is part two: bicycle industry supply chains)