Wrap-Up: 2012 Sydney Bike and Lifestyle Show
- by Christopher Jones
- Published: 16 July 2012
The 2012 Sydney Bike and Lifestyle show from Cycling Australia drew to a close on Sunday and after its second year was bigger and better. Shimano Australia presented the new 11 speed Dura Ace groupset and Bike Sportz Imports showed off their brands while most other brands were represented via the Atelier de Vélo and Velosophy bike stores. There were ongoing peripheral activities such as a small indoor MTB test track, children’s bicycle skills area, a halfpipe and trials area plus Bike Polo which meant that family audiences had more to see and do.
While the crowds on Friday night after work were a bit thin, even with the promise of live telecast of the Tour de France from 10pm – 2am, Saturday and Sunday saw better weather compared with 2011 and healthier crowd numbers so that the most exhibitors had a constant stream of visitors at their stands.
Though the show was double the size and had more ongoing peripheral activities, one industry professional commented that it was missing the energy, for example to let visitors know which activities are currently running which workshops or stage presentations are starting, a hall-wide announcement from an energetic MC would have been useful. That said, they commented that it was none-the-less positive show and a healthy improvement on the first year.
The show was held back from reaching its full potential as the ticket price is quite high, $22 for adults. There were concessions available and also in combination with RIDE magazine or Cycling Australia, discounted entry was available. The pre-booked internet tickets actually ended up more expensive than a (single) door ticket with ticketek adding a hefty $5.30 booking fee. Although the organiser has running costs and needs a balance between exhibitor costs and entry ticket costs, this is still a young Expo so the entry costs have kept some people away while others who attended expected even more for their money.
Sydney needs an annual bike show so it would be fantastic to see more importers and brands getting in on the show and making this a bigger show in 2013 which would give both audiences and exhibitors more.
UPDATE: Speaking to the organiser from Cycling Australia, they reported an increase in visitor numbers and noted that the Friday night live Tour de France viewing was signficantly smaller than last year though with positive feedback from exhibitors will now go into a review phase before planning 2013.