- by Christopher Jones
- Published: 3 March 2014
Cannondale Sports Unlimited Australia, with brands Cannondale, GT, Mongoose, Schwinn and Sugoi, have announced today that Monza Imports is taking over the Australian marketing and distribution. This is announced as a partnership but also noted that “Cannondale Sports Unlimited will transition operations of its Australia business to Monza effective May 1, 2014.”
Monza Imports (Bicycle Division) based in Melbourne Australia distributes to 700 Independent Bicycle Dealers in Australia and as part of this move states that they will seek to retain Cannondale Sports Unlimited employees and maintain continuity with existing dealers of Cannondale Sports Unlimited brands.
“Monza Imports will make significant financial investments in the Cannondale Sports Unlimited brands and the Independent Bicycle Dealer channel that will benefit our customers and further the objectives of Cannondale Sports Unlimited in the region,” said Stephen Robinson, General Manager, Bicycle Division, Monza Imports. “We are thrilled to be able to represent such high-quality and exciting brands and to work with our dealers to bring them to consumers all over Australia. With this partnership, Monza is on the path to be the largest bicycle wholesaler in Australia, and Cannondale, GT, Mongoose and Schwinn will be its flagships brands.”
Monza Imports Bicycle Division currently imports and distributes the following brands: Alpinestars MTB, Avid, Brooks, Ceramicspeed, Cube, CycleOps, Drift, Enve, Fizik, Fox, Garneau, Intense Cycles, Lezyne, Radio Bikes, Rock Shox, Saris, Selle Royal, SRAM and Truvativ.