Review – Winning Combination with Cadel’s New Winners Bars

Winners Cycling Energu Bars Gels Nutrition

When I announced to the BNA team members competing in the Mont24, 24 hour mountain bike race just north of Canberra, that Winners Bars would be looking after our nutrition and energy needs for the event, the unanimous response was positive. The energy bars and gels featuring Cadel Evans on the front were already crowd pleasers with the ‘BNA crew’ but it was also a guinea pig trial of some brand new flavours.

Winners Sport Nutrition was founded in 2005 in Australia and world champion Aussie cyclist Cadel Evans is the face of the the cycling range. The Australian made Winners range are available in supermarkets such as Coles and Woolworths, which is fairly convenient.

Cadel Evans Winners Bars Nutrition
Cadel Evans, in his rainbow world champion jersey, adorns the packaging

Winners Bar Sticky Date Pudding
Winners Bar Sticky Date Pudding

Winners Bar Dark Choc Nut Sea Salt
Winners Bar Dark Choc, Nuts & Sea Salt

Added to the range of three flavours of Enegy bars are two new flavours: “Dark Choc, Nuts & Sea Salt” and “Sticky Date Pudding”. For the 24 hour MTB event, which saw our four-member team riding in shifts, we took the bars in advance of each lap and even through the night and early morning when fatigue set in. In practical terms, we didn’t face problems with hunger, appetite or energy;  our lap times were consistent. The Sticky Date Pudding flavour proved to be the most popular flavour with the team, while both fulfilled my own criteria of good taste, easy to eat and no nausea.

The new Tropical flavour and Esspresso flavour energy gels increase the range of Winners gels to four. The ‘energy gel’ strategy was to take a gel while riding a 19km lap. It was only after my first lap, and realising how difficult it was to take energy gels, let alone drink, that I changed tactics to riding with a hydration pack and taking the energy before starting my lap. This was a good thing for another reason; the packaging has sharpish edges, rather than the rounded edges which I prefer, since I have on occasion cut my lips on the sharp edges of other energy gels.

Winner Energy Gel Pack
Espresso and Tropical packs of four gels

Cadel Evans Winners Energy Gels
Stubby 45 gram Winners Energy Gels

The two non-scientific criteria I used for evaluating the effectiveness of the gels were judging my concentration and my physical fatigue. Even without any sleep, I fell quickly into stride and maintained fairly consistent lap-times. As expected with a caffeine shock, the Espresso flavour was a little harsh on the taste buds, but for my taste much better than the very common GU gels; the Winners gels having a more natural flavour. The Tropical was nicer, though experience tells me that the existing flavours “Lemon and Lime” and “Berry Burst” will suit my tastes better.

If found that my stomach was slightly unsettled for a few minutes of riding after taking a gel. I accidentally took a different brand before one lap and the effect was no different, it was my body adjusting to the shock and getting into rhythm.

Nitpicking aside, the bars and gels have a good taste and work well. The nutritional details do vary, so it’s worth taking a closer look if you have a strict diet; the “Dark Chock, Nuts & Sea Salt” is sodium rich, while the Espress Gel has a healthy 80mg dose of caffeine.


Nutritional Information: Winners Energy Gels

Tropical Gel (45 g) Espresso Gel (45 g)
Eneygy (g) 495 kJ 495 kJ
Protein (g) 0 g 0 g
Fat, total (g) 0 g 0 g
Carbohydrate (g) 29.8 g 29.8 g
– Sugar (g) 2.9 g 2.9 g
Sodium 36 mg 36 mg
Potassium 18 mg 18 mg
Caffeine 80 mg



Nutritional Information: Winners Energy Bars

Dark Choc, Nuts & Sea Salt (55 g) Sticky Date Pudding (55 g)
Eneygy (g) 831 kJ 752 kJ
Protein (g) 3.8 g 2.9 g
Fat, total (g) 5.2 g 1.6 g
– Saturated (g) 1.5 g 0.3 g
Carbohydrate (g) 32.8 g 36.9 g
– Sugar (g) 9.1 g 12.3 g
Dietry Fibre 3.4 g 4.2 g
Sodium 175 mg 11.4 mg



For ingredients, checkout the website:

The Winners gels and bars are sold in multi-packs. 24 Gels cost $43.50 (around $1.80 each) and a box of 12 bars costs $24.30 (just on $2 per bar). On price, the Winners bars and gels are cheaper than the RRP of many other brands such as Clif, Endura and GU. Make sure you compare the nutritional information to ensure that these are right for you. In my book, the Winners Bars get the thumbs up.

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About The Author

Christopher Jones is a recreational cyclist and runs a professional design business, Signale. As the driving force behind he has one of each 'types' of bicycles.

4 responses to “Review – Winning Combination with Cadel’s New Winners Bars”

  1. Stefan Mayer says:

    I was one of those individuals lucky enough to get a sample.

    I’ve always been a big fan of Winners Energy Gel. But I particularly like the texture of the Winners Energy Gel. It is much easier for me personally to stomach,compared to other gels which have the tendency to make me dry reach. But the flavors make it even more palatable. I particularity like the Tropical flavor. A nice flavor makes it so much easier to take one.
    The Espresso Energy Gel. Wow the flavor really hits you initially. Then it it comes back with an aftertaste….gives you a flick behind the ear… though you’ve just had a spoon full of ground Lavazza Beans. LOL. Yes The espresso is OK. My preference was just the tropical flavor and I will be converting to that once it hist the shelves.
    I know The Winners Energy Gel makes about 90 second difference around my local track. It works for me.

    I’m a big coffee fan & chocaholic. I loved the bars too. I had no problems eating those energy bars. I had to stop myself from just having it for the sake of it. They are very eatable. Not dry or too moist. Just right amount of moisture. It doesn’t sit in your tummy like a lead brick. Ive not been a user of Energy bars in the past. I used to just get muesli bars with nuts & chocolate. I loved the taste of these Energy Bars The chocolate one in particular. I’ll certainly have some on hand in my next 24 hr.

  2. M@ says:

    I think we can attribute the team result at least partly to Winners 😀

    They’ve been my favourite bike-specific food for a while, since I developed something of an addiction to the “Cadel’s Tour Edition” bars at the Rescue Project ride (a banana-flavoured bar that actually tastes like banana!).

    Also just noticed that Winners do a mixed box of 96 bars for $140 – including 24 each of the original flavours, and 12 of the two new ones – but a note indicates that flavours can be swapped. I might see if anyone wants to go in on one!

    Meanwhile, I’m still saving the sticky date pudding bar I discovered in a jersey pocket after the Mont for a special occasion – definitely a new favourite. The espresso gels were pretty good too; though I’m sure it’s only a matter of time until someone brings out a range of single-origin coffee gels 😉

  3. JK says:

    Delighted to see the new flavour “Sticky Data Pudding” – clearly this will comply with the proposed data retention laws 😉
    Great to see Winners expanding – they’ve been my choice for a long while, and can also be bought in bulk from their website.