Bella Velo was born from the passion of two female cyclists who aspire to encourage all women of any age, background and fitness level to take up and enjoy cycling. We believe the benefits of cycling are so great for your health; body, mind and soul and also for the environment in reducing congested roads and carbon emissions. Females are so under-represented in the cycling and multi-sport world, we saw a need to provide fresh, stylish, comfortable female-specific cycling and multi-sport apparel to the world.