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If you love riding as much as we do, then you probably feel you can never spend enough time on the bike. And while, sadly, we can’t give you more time to ride, what we can do is this: we can help make sure that every precious minute you’re on the bike is the best that it can be. That’s our mission. To enhance your cycling experience through the optimum fit, performance, and function of your bike. Because life’s too short to compromise on the things that really matter.
Customisation means more to us than just the tube lengths and the angles of a frame or selecting the right materials. We aim for a bike that is the best balance of speed, performance and durability by building each bike as stiff as it can be without compromising ride comfort, and shaving the weight down as far as possible for the individual rider and their intentions for the bike.
More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for nearly 50 years.
Belt-Up is a new innovative company concerned with the safety of all road users. Our primary focus of our products is to improve the safety of cyclists, runners, walkers and children. We recognise the risks that are present whenever these groups use the road, and provide some mitigation of these risks. Our philosophy is that all accidents and injuries that occur on the road are avoidable, our target is zero deaths resulting from car/cycle and car/runner collisions. Our company aims are: – To improve Road Safety for cyclists, runners and walkers – To be recognised as the market leader in […]