‘Rich’, by which we mean rich in quality, style and performance, and ‘Gearing’, as in the offering of kit and equipment.

As an Ambassador and Brand Guardian for quality bicycle equipment & apparel companies who are seeking to gain presence in the Australian Market, ‘Rich Gearing’ serve to drive brand awareness through key retail outlets, sponsorship opportunities, obtaining editorial space and by attending shows, events and races on your behalf.

Where the services of an ambassador or agent are inappropriate or unnecessary an introductory service is offered whereby a suitable and desirable outlet will be selected and introduced to the brand in question (thus eliminating the need for expensive overseas travel) in order that potential future business can be conducted directly between the brand and the retailer.

Should the needs of your brand be such that you ship to Australia but are keen to offset shipping costs, Rich Gearing can hold a small inventory on your behalf. We would then ship out to your customers on receipt of notification from you at a more palletable cost (we call the the ‘Wiggle Model’!).

We also offer reporting on particular regions and cycling disciplines, or on the Australian bicycle industry in general, such that opportunities can be highlighted and investigated for potential business growth.

Finally, right here we have our own online store where we sell some of the products we have sourced direct to the buying (Australasian) public.

We already have a handful of exciting brands ‘on board’, and are seeking to evolve our portfolio – if you’re interested in discussing what we could do for you please do not hesitate to drop us a line.