Torpedo7 has introduced a new concept for New Zealand and Australia retailing. on-line buying. The company started in 2003 where the aim was to shake up the biking retailers. In the opinion of many, everything over priced, especially the top stuff. It got to the point where people started looking offshore to find better deals. That’s not good! So for the biking fraternity, this was a genuine break from the traditional retail store. Instead of the local bike ‘shop’, an online e-store is now open, 24/7.