The Netherlands is filled with bicycles. Riding a bicycle is second nature. In Dutch urban surroundings, notably Amsterdam, bicycles have a rough life. Used for all daily commutes, locked to anything, constantly outside and often in the rain. The bicycle needs to be fast, simple and durable to cope with this demanding way of life. VANMOOF improves the basic functionality of the urban Dutch bicycle and keeps it simple. Remove the redundant, keep comfort and style.