Specialized forces owner to change bike shop’s name

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Re: Specialized forces owner to change bike shop’s name

Postby zero » Mon Dec 09, 2013 3:19 pm

RonK wrote:
Xplora wrote:But they are in under Canada law, Ron. Yeah?

Yes, and Canadian trademark law requires very specific nomination of the items to which the trademark applies.

Specialized has owned the trademark in Canada since 2007. The protection applies to "Bicycles, bicycle frames, and bicycle components, namely bicycle handlebars, bicycle front fork, and bicycle tires."


Clearly a shop, even a bike shop, is none of these. Specialized know they would loose in court - they are using their financial power to bully the shop.


A bike shop deals in all of those things. That is the risk of confusion.
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by BNA » Mon Dec 09, 2013 3:32 pm

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Re: Specialized forces owner to change bike shop’s name

Postby The 2nd Womble » Mon Dec 09, 2013 3:32 pm

Risk of confusion by many, not by by Specialized or by Dan's shop or his customers. Those outsude of this are therefore irrelevant.
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Re: Specialized forces owner to change bike shop’s name

Postby coffeeandwine » Mon Dec 09, 2013 7:07 pm

I received an invite to a Specialized "Test the Best" event, but instead of forwarding to my riding friends, sent an email to the Australian Distributor at [email protected] explaining why their brand is so on the nose just now. I asked them to pass on my concerns to head office.
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Re: Specialized forces owner to change bike shop’s name

Postby Clydesdale Scot » Tue Dec 10, 2013 6:58 am

from Bike Forums>Classic & Vintage>A Good Reason to Boycott Specialized
Perhaps our intrepid veteran friend could re-name his shop the "Broken Carbon Fiber Cafe". Canada's IP trademarks database shows it hasn't been taken as of yet, and he could probably get some quick artwork from here:

https://www.google.com/search?q=Spec...w=1920&bih=930
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Re: Specialized forces owner to change bike shop’s name

Postby warthog1 » Tue Dec 10, 2013 7:27 am

mitzikatzi wrote:I always like reading forum posts about the Law and what Courts will do.

The only group that know what a Court will or won't do is the Court. Even then a Higher court may over turn it and an even higher court might reverse the decision.

:lol:
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Re: Specialized forces owner to change bike shop’s name

Postby marnie&matt » Tue Dec 10, 2013 8:00 am

I feel kind of sad here for many reason….

1. I don't agree with what Specialized are doing.
2. I love my Specialized bike and am going to buy another one but it's hard to buy one when while I love the bike I don't condone what action they are taking.
3. What about all the LBS that sell Specialized that have been so great with their time and knowledge to be disadvantaged through a fall in sales due to Specialized's actions. It's not like the LBS can say; "take your $$$$ worth of bikes back and give me a refund on my capital." Or "if I have loss in sales due to your action I am going to sue you (Specialized) for the loss."

Personally I don't know why and how this senario is possible to sue on a towns name. But my next thoughts are, perhaps they paid some ridiculous money to the government in France to get approval to trademark it.
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Re: Specialized forces owner to change bike shop’s name

Postby The 2nd Womble » Tue Dec 10, 2013 8:08 am

Don't worry about LBS' selling "that brand". There are plenty of their customers looking for new rides as we speak. I even saw TWO on Twitter saying they'd chop their Roubaix' into pieces and send them back to "that brand" and buy something else.
There's alot of their stuff sitting in the wheely bins of the world this week.
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Re: Specialized forces owner to change bike shop’s name

Postby RonK » Tue Dec 10, 2013 8:12 am

marnie&matt wrote:I feel kind of sad here for many reason….

1. I don't agree with what Specialized are doing.
2. I love my Specialized bike and am going to buy another one but it's hard to buy one when while I love the bike I don't condone what action they are taking.
3. What about all the LBS that sell Specialized that have been so great with their time and knowledge to be disadvantaged through a fall in sales due to Specialized's actions. It's not like the LBS can say; "take your $$$$ worth of bikes back and give me a refund on my capital." Or "if I have loss in sales due to your action I am going to sue you (Specialized) for the loss."

Personally I don't know why and how this senario is possible to sue on a towns name. But my next thoughts are, perhaps they paid some ridiculous money to the government in France to get approval to trademark it.

1. I was going to buy a Specialized Roubaix, but I won't now - I have advised the bike shop as to the reason, and I won't be looking at any other Merida brands either
2. There are other brands to choose from which are as good as or better
3. If the LBS is loosing sales, they need to communicate the damage the bad PR is doing to the brand back to Specialized.
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Re: Specialized forces owner to change bike shop’s name

Postby thomashouseman » Tue Dec 10, 2013 8:25 am

marnie&matt wrote:
Personally I don't know why and how this senario is possible to sue on a towns name. But my next thoughts are, perhaps they paid some ridiculous money to the government in France to get approval to trademark it.


It worked for Champagne.
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Re: Specialized forces owner to change bike shop’s name

Postby Xplora » Tue Dec 10, 2013 8:44 am

RonK wrote:...I won't be looking at any other Merida brands either

That I did not know...
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Re: Specialized forces owner to change bike shop’s name

Postby lobstermash » Tue Dec 10, 2013 8:56 am

Passing on your right - me, said just about never...
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Re: Specialized forces owner to change bike shop’s name

Postby The 2nd Womble » Tue Dec 10, 2013 10:17 am

lobstermash wrote:http://www.bikesnobnyc.blogspot.com.au/2013/12/roubaix-roubaix-roubaix-roubaix.html

Now I'm properly famous. Pity about #savecaféroubaix crowd fund Part 1.
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Re: Specialized forces owner to change bike shop’s name

Postby ball bearing » Tue Dec 10, 2013 11:04 am

RonK wrote: I won't be looking at any other Merida brands either

Will they patent the names of all the cool sounding towns and villages?

Merida is another town...

https://maps.google.com.au/maps?safe=of ... CCsQ8gEwAA
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Re: Specialized forces owner to change bike shop’s name

Postby nezumi » Tue Dec 10, 2013 11:13 am

Xplora wrote:
RonK wrote:...I won't be looking at any other Merida brands either

That I did not know...


Not strictly true - Merida owns 49% of Specialized, but the founder has a controlling interest (according to Wikipedia, aka the repository of rumours and hearsay).
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Re: Specialized forces owner to change bike shop’s name

Postby marnie&matt » Tue Dec 10, 2013 11:29 am

I think Merida own 33% or around there, and I believe Giant also own some of Specialized?? :shock:
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Re: Specialized forces owner to change bike shop’s name

Postby kx315 » Tue Dec 10, 2013 1:08 pm

Not from what I can find....

In 2001, Merida Bikes of Taiwan bought 49% of Specialized for a reported US$30 million. Mike Sinyard remained majority owner and CEO of the company.[13][14] Specialized is now one of the largest bicycle brands, just below Trek Bicycle Corporation and Giant Bicycles.[15]

http://en.wikipedia.org/wiki/Specialize ... Components
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Re: Specialized forces owner to change bike shop’s name

Postby The 2nd Womble » Tue Dec 10, 2013 3:55 pm

SPECIALIZED CAVED IN! GO DAN YOU BIG RED FIRE ENGINE!!!
http://bicycleretailer.com/north-americ ... qasR3M_7qC
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Re: Specialized forces owner to change bike shop’s name

Postby nezumi » Tue Dec 10, 2013 4:04 pm

The 2nd Womble wrote:SPECIALIZED CAVED IN! GO DAN YOU BIG RED FIRE ENGINE!!!
http://bicycleretailer.com/north-americ ... qasR3M_7qC


Less Specialized caving in, more that ASI (Fuji Bikes et al) said "Oi! you can't tell him not to use it, that's *our* trademark! How about a $5 per year licensing agreement?"
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Re: Specialized forces owner to change bike shop’s name

Postby jasonc » Tue Dec 10, 2013 4:07 pm

in other words, buy Fuji bikes :D
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Re: Specialized forces owner to change bike shop’s name

Postby dalai47 » Tue Dec 10, 2013 4:09 pm

The 2nd Womble wrote:SPECIALIZED CAVED IN! GO DAN YOU BIG RED FIRE ENGINE!!!
http://bicycleretailer.com/north-americ ... qasR3M_7qC


Specialized as I read it hasn't caved in, but that ASI which owns the worldwide rights are suggesting Specialized did not have the authority via the terms of their licence agreement to stop Dan using the name Roubaix.
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Specialized forces owner to change bike shop’s name

Postby RonK » Tue Dec 10, 2013 4:16 pm

dalai47 wrote:Specialized as I read it hasn't caved in, but that ASI which owns the worldwide rights are suggesting Specialized did not have the authority via the terms of their licence agreement to stop Dan using the name Roubaix.

Which only goes to show that Specialized are indeed bullies since they never owned the trademark in the first place, they were only licensed to use it by the real owner (Fuji) in the same way as Cafe Roubaix will now be licensed.

Either way it's a slap in the face for Specialized and a lot of bad PR. Fuji has probably done them a favour, but not until they were sure plenty of damage had been done :).
Last edited by RonK on Tue Dec 10, 2013 4:20 pm, edited 1 time in total.
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Re: Specialized forces owner to change bike shop’s name

Postby find_bruce » Tue Dec 10, 2013 4:19 pm

nezumi wrote:
The 2nd Womble wrote:SPECIALIZED CAVED IN! GO DAN YOU BIG RED FIRE ENGINE!!!
http://bicycleretailer.com/north-americ ... qasR3M_7qC


Less Specialized caving in, more that ASI (Fuji Bikes et al) said "Oi! you can't tell him not to use it, that's *our* trademark! How about a $5 per year licensing agreement?"

Be interesting to see what happens with the Specialized trademark in Australia, given that it was also registered in 2007 and is in all but identical terms
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Re: Specialized forces owner to change bike shop’s name

Postby Baldy » Tue Dec 10, 2013 5:15 pm

If anyone has a Venge pro or S-Works in a 56 that they are disgusted with I will gladly take it off your hands.

My offer only has 3 digits, you know, because Specialized is the devil.
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Re: Specialized forces owner to change bike shop’s name

Postby Clydesdale Scot » Tue Dec 10, 2013 5:41 pm

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Re: Specialized forces owner to change bike shop’s name

Postby macca33 » Tue Dec 10, 2013 5:55 pm

Fantastic outcome and Kudos all 'round to Fuji.

Will still be buying some t-shirts though!

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