It would appear the best thing you can do is choosing a bike that lasts longer and replace them less often - rather than when the colours change.
“It wasn’t just one thing. It was many,” he says, recounting how his lungs burned after an easy ride outside Dongguan, China, where coal-fired power plants cast a cloud over the industrial city. At the factory that was to make his frames, Kokkonen saw just how much water, electricity, and human labor is required to lay, mold, and bond the carbon, a process that entails working with toxic resins. Then there’s the waste. “We knew that carbon fiber is not recyclable, but our idea was to create a frame that was indestructible, so at least we could increase the product lifespan,” Kokkonen says. But when he asked what the facility did with the excess carbon trimmed off each frame—about a third of every carbon sheet is wasted—he was shocked by the answer: “They said they dump it in the ocean.”