Dont forget to pack your chocolate

Vintage, yesteryear and retro biking

Dont forget to pack your chocolate

Postby cludence » Sun Aug 19, 2007 1:43 am

I was reading through an old cycling magazine and found the following advert. I thought it might be a good reminder to make sure you pack a block of chocolate before heading out on your bike.

I think the quantity of almonds may be a little less thesedays but at least you have the raisins to quench your thirst. :wink:

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by BNA » Sun Aug 19, 2007 10:12 am

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Re: Dont forget to pack your chocolate

Postby cyclepathy » Sun Aug 19, 2007 10:12 am

And a nice bowl of bovril after the ride! :lol: gotta love the straight-forward no nonsense copy writing & images, rare even in the 30s.

Is that the page number on the top right corner?? :shock: Or is it one of those annual compliations.
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Postby mikesbytes » Sun Aug 19, 2007 10:42 am

Interesting Karen.

Reminds me of a joke I made up.

"you can get your daily protein requirements from 14 box's of chocolates"
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Postby cludence » Sun Aug 19, 2007 10:52 am

It's not a page number at the top. Not sure what it is, I will have to have another look.

I am scanning the magazine as it is on loan to me so I will have to post some of the other ads. It's funny to see the difference in cycling adverts.

I must go out now, I am off to the shops to stock up on chocolate!
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Postby europa » Sun Aug 19, 2007 11:09 am

Just looking for an excuse weren't you :wink:

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Postby cludence » Sun Aug 19, 2007 11:11 am

Just looking for an excuse weren't you


Not at all. I am always concerned about dehydrating. :wink:
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Postby cyclepathy » Sun Aug 19, 2007 11:56 am

cludence wrote:I am scanning the magazine as it is on loan to me so I will have to post some of the other ads. It's funny to see the difference in cycling adverts.


Neat. Vintage ads of anything are fun to look at. I've got a book on Victorian ads and there's a few cycling ones, here's one of the more bizarre c. 1880, still trying to figure out how it supposed to climb them there stairs though:

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Postby GaryF » Sun Aug 19, 2007 12:35 pm

cyclepathy wrote:
cludence wrote:I am scanning the magazine as it is on loan to me so I will have to post some of the other ads. It's funny to see the difference in cycling adverts.


Neat. Vintage ads of anything are fun to look at. I've got a book on Victorian ads and there's a few cycling ones, here's one of the more bizarre c. 1880, still trying to figure out how it supposed to climb them there stairs though:

I would like to see the Demon hill climber decend the hill!

Chocolate - Now that's a different slant on road sense not usually taught these days.
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Postby cyclepathy » Sun Aug 19, 2007 7:06 pm

GaryF wrote:I would like to see the Demon hill climber decend the hill!

Chocolate - Now that's a different slant on road sense not usually taught these days.


Ha, didn't even think about that, maybe you just turn the seat around for downhill. :lol:

(Posh pommy accent) "I say, you there, street urchin, yes, you! cushion my fall won't you?"

Actually I think chocolate & candies are pretty good as quick energy sources, not nutritious or "healthy", but the cals are there :roll: Don't really like the more milky chocs though, too sweet. 85% Lindt is the way to go :twisted:
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Postby mikesbytes » Sun Aug 19, 2007 8:13 pm

cyclepathy wrote:Image


every time I look at that photo, I just see a stack in the making
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Postby sogood » Sun Aug 19, 2007 8:48 pm

I didn't know they had Photoshop in those days. Look at how they superimposed the rider and his bike on the stairs. Pretty good I'd say! :roll:
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Postby cyclepathy » Sun Aug 19, 2007 9:29 pm

mikesbytes wrote:every time I look at that photo, I just see a stack in the making


A gentleman stacketh not, he merely congresses with the earth in manner far more gallant than what is perceived to be the plebeian norm. :lol:

sogood wrote:I didn't know they had Photoshop in those days. Look at how they superimposed the rider and his bike on the stairs. Pretty good I'd say! :roll:


How dare you sir, even consider the possibility of having the silightest predilection towards the contemplation of doubting the veracity of this exemplary statement of truth!
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