New Shimano 105 - R7000 series

User avatar
Mububban
Posts: 1273
Joined: Wed Feb 20, 2008 12:19 pm

New Shimano 105 - R7000 series

Postby Mububban » Fri Apr 06, 2018 12:20 am



- black or silver
- 11-34 cassette option
- rim or hydraulic disc brakes
- new slimmer 105 hydraulic levers
- shadow derailleur design
- no Di2 (I've read previously, possibly never? Not enough profit margin?)
When you are driving your car, you are not stuck IN traffic - you ARE the traffic!!!

User avatar
10speedsemiracer
Posts: 752
Joined: Sat Feb 11, 2017 7:38 pm
Location: Melbourne, Eastern Suburbs, near the hills,

Re: New Shimano 105 - R7000 series

Postby 10speedsemiracer » Fri Apr 06, 2018 1:45 am

Mububban wrote:...

- no Di2 (I've read previously, possibly never? Not enough profit margin?)


I believe the Di2 omission is based on buying demographic. The 105 user is possibly seen as more pragmatic and economically driven, and possibly less tolerant of the markup associated with electronicizing the 105 group, whereas the buyer seeking the latest and greatest is far more likely to spring the currency for DuraAce or Ultegra.

Believe it also allows Shimano to more fully differentiate between product levels, especially for things like OE fitment. An electronic 105 would possibly eat into Ultegra/DuraAce sales whilst yielding less profit (i.e. there is only so much Shimano could sell a 105 group for).
Alternatively there may be a perception of insufficient demand for a $2000 105 group, with DA at $3.2k, Ultegra at $2.6k. I s'pose if you're spending $2000-odd $s on a groupset, you'd spend $2600.
Mmm, SunTour

Jmuzz
Posts: 266
Joined: Mon Jan 29, 2018 1:42 pm

Re: New Shimano 105 - R7000 series

Postby Jmuzz » Fri Apr 06, 2018 10:22 am

Only about $300 between 105 and Ultegra, less when the mechanisms would be identical, so yeah really no market for it when it would be a $1500 (on sale) groupset, just pay the extra.

Could probably achieve the same pricing now by using 105 crank, chain, cassette, brakes with Ultegra Di2 shifting.

It will happen one day when the electronics are much cheaper.

Velt
Posts: 99
Joined: Sat Jan 30, 2016 6:52 pm

Re: New Shimano 105 - R7000 series

Postby Velt » Fri Apr 06, 2018 11:07 am

Hmm, reckon the new levers will work with my RS785 postmount disc brakes?

User avatar
Duck!
Expert
Posts: 6721
Joined: Tue May 21, 2013 8:21 pm
Location: On The Tools

Re: New Shimano 105 - R7000 series

Postby Duck! » Fri Apr 06, 2018 11:19 am

Yes; all of Shimano's road hydraulic levers & calipers will work with each other (and probably all MTB calipers too - definitely the two-piston models, fairly probably the four-pots too).

The only thing truly new and surprising is the compact lever option (ST-R7025); everything else is completely expected.
I had a thought, but it got run over as it crossed my mind.

Who is online

Users browsing this forum: MattyK