Lads,
Why is it that suspension never seems to be able to travel the advertised amount?
For example; my White Brothers Magic 29er forks have an advertised travel of 110 mm. Yet even under the most extreme conditions the travel gauge (little black cable tie) never deflects that distance along the fork.
I have set the shock up as per the instructions, with the correct air and sag and rebound yet - nada. Even when I completely bleed the fork, it collapses to around 100 mm and you virtually have to stand on the thing to get the 110 mm out of it.
I have a similar issue with a DT Swiss rear shock which has a full travel of 6.5 cm which through the levers etc equates to 4 inches of travel. No matter what punishment I give it, max travel in the shock is around 5 - 5.5 CM. This equates to quite a bit less travel than one would expect (and pay for).
If I bleed this shock it goes to it's full travel no worries; but set up by the book with the right amount of sag; it never goes anywhere close to the limit.
So taking into consideration sag as a start point and the limit it reaches when set up correctly; does my 4" travel become more like 2 inches?
Similarly I have the same sort of issue with another (claimed) 100 mm air shock.
What's the deal here? Are we getting jipped into buying 80 mm shocks when we are thinking they are 100 mm, and 100 mm when we think we are getting 110 mm.
Any thoughts? Confirmations of my conspiracy?

