Press Release: SRAM Cycling Fund awards $200,000 to IMBA

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Press Release: SRAM Cycling Fund awards $200,000 to IMBA

Postby AUbicycles » Thu Jan 08, 2009 11:15 pm

From SRAM (08.01.2009)

IMBA, headquartered in Boulder, CO, is a non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail solutions.

This is the second award made by SRAM’s Cycling Fund, which was created on September 30, 2008. During the next five years, the Fund plans to award $10 million in grants to support cycling advocacy programs around the world that focus on improving bicycling.

SRAM President and CEO, Stan Day, acknowledged the outstanding achievements of IMBA. “It is hard to imagine where mountain biking would be today without IMBA’s trail building and restoration efforts over the last 20 years. Mike Van Abel, his staff and hundreds of IMBA grassroots volunteers have a proven track record. We are confident that SRAM’s contribution to IMBA will be a powerful investment in the future of mountain biking.”

Mike Van Abel, Executive Director of IMBA, talked about how the funds will be put to use. “We are extremely excited about SRAM’s $200,000 contribution to IMBA. These new funds will allow IMBA to build more new trails and build them quicker. We will invest $150,000 to add professional staff on a regional basis to bolster local clubs capacity to build and maintain trails, and $50,000 in our new grassroots fundraising program, Team IMBA, which also funds new trails”.

SRAM expects to announce several more grants during the next few weeks. The SRAM Cycling Fund website will go live in January, 2009. It will provide information about the fund and track progress of grants.
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by BNA » Fri Jan 09, 2009 8:44 pm

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Postby trailgumby » Fri Jan 09, 2009 8:44 pm

Good to see someone being community minded and investing back into the market tht feeds them.

We should be encouraging our local importers to do the same and contribute to trail advocacy in Australia: it can only be good for their business. Y'know, grow the size of the pie before you start to slice it and all that.
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Postby MyCycling » Wed Jan 14, 2009 3:07 pm

SRAM are awesome like that. They do things differently. I love how they handled their association with the doping in the tour as well. I give them my support!
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