... road.ccIn the natural world it is known as cryptic colouration, or camouflage to most of us.
Itâ€™s a useful defence mechanism for creatures seeking to foil predators but not such a good idea when it comes to street furniture which most of us want to avoid, especially when travelling at speed.
That seemingly self-evident truth appears to have escaped South Gloucestershire Council who recently erected cast iron bollards on a well-established cycle path and painted them the same colour as the solid white line on which they are positioned, the Bristol Evening Post reports.
The result was as inevitable as it was painful for cyclist Ian Redmond from Stroud who smashed into one of the newly-installed posts, having failed to spot it on his regular commute. Although not badly injured, Ian felt his accident was the result of a badly executed, health and safety over-reaction by the Council to a perceived problem.
Makes you wonder ...