Pushys claim "we're taking market share from Wiggle & Chain Reaction"

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Ross
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Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby Ross » Tue Sep 27, 2016 8:52 pm

http://www.bikebiz.com/news/read/we-re- ... ion/020130

Pushys is now, er, pushing back. "We think that we're taking market share from Wiggle and Chain Reaction," Pushy's co-founded Peter Van Orveren told Australian trade magazine Bicycling Trade.

"I think [Wiggle and Chain Reaction] still ship into Australia more than what we sell," added Van Orveren, "but we're growing at a very healthy rate of over 50 percent per year."

Pushys has annual sales of about £18m. It was founded in 2011, and has 110 staff. It can ship product to Australian consumers quicker than its international competitors. The online store is complemented with a bricks-and-mortar store in Canberra, and this too is thriving, also growing at 50 percent year on year.


Hmmm...me thinks Pushys boss is a little optimistic and needs to do more research...

http://www.bicyclingtrade.com.au/news/w ... n-reaction

In October 2015 Wiggle reported an 11.5 percent rise in sales, with a turnover of £179m (Aus $365 million).


Crankset I just bought from Wiggle was AUS$219 delivered and about $50 dearer at Pushys online (too scared to check price at B & M Pushys)

"We have a pump [online] for $24.95 and [the physical store sells it] for $49.95. We compete against each other, yet we're growing that business very healthily," said Van Orveren. "A lot of shops say they can't sell accesories any more because of the internet, but since Pushys Online has been here and all those other guys from overseas, we've grown a very successful shop down.


I don't understand why the in-shop price is often double or more of online price and they refuse to price match their own online shop! To me, it shows how much they are ripping people off (in the B & M store) if they can sell products for half price online, and are presumably still making profit. An online store like Pushys isn't run after school by a couple of kids in their parent's garage, it would have similar costs I would think to a B & M store (rent/utilities/staff/stock).

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby Calvin27 » Tue Sep 27, 2016 9:20 pm

My personal experience with pushys is that I tend to look at their sale stuff and then possibly make up the cart if need be. I have bought a bit of stuff from them over time and I certainly recommend them if you need something fast. But most of the time if there are 2 or more specific things I want it's hard to go to pushys as a first call. Their web interface is harder to navigate (i.e. in stock doesn't sort for in stock sizes) so I just treat it like a bargain bin unfortunately. That's probably a little harsh but that's just how it is.

Compared to Crc/wiggle. You can get a big bargain at pushys and less so at CRC/wiggle but the tradeoff is it's also harder to find stuff and it's slightly more expensive (not much though).

I'd rate them highly though, not easy running out of oz with our mob of distributors. Some pushys corkers I've gotten are:

- $30 fivetens
- Those charge bikes for a friend - i think it was $300?
- Maxxis tyre sale - 2 ikons for $60
- Their lazer helmet sale - $100 for AS o2
- Nearly bought a BH frame lol
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rodneycc
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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby rodneycc » Tue Sep 27, 2016 10:13 pm

I like Pushys. Their sales are pretty good and always have a lot of free shipping days (or $30 min free shipping as its become). What they are really good at is the small item and accessories sales more so than your components.

Like clothing, gloves, lights, odds and ends and I agree with the bargain bin type stuff.

But I don't seem to buy a lot of critical components there like groupsets or chainsets, or wheels or bars. Maybe a stem or seatpost on sale. But not a lot of that sort of stuff where its hard to compete with Wiggle.
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march83
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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby march83 » Wed Sep 28, 2016 8:22 am

I've made plenty of orders through pushys and bikebig recently. The 2 big drivers are wanting the parts sooner and pricing being the same or close enough.

In the last year or so wiggle has gone from a shop which has everything imaginable and also ships free and fast to a shop which holds fewer and fewer items and is much slower to ship. they've gone from free shipping which took 6-8 days to free shipping which takes 2-3 weeks or paid shipping which takes 6-8 days. If i want something in a reasonable time frame I'll pay a small premium and get it from a local retailer.

As for pricing, I see sale items on bikebug and pushys which match or beat the big UK stores from time to time so they can be competitive on certain items. You do have to be picky though and do your comparisons.

I think one of the things that wiggle are doing particularly well are their "in-house" branded items. their DHB kits and accessories plus lifeline parts and consumables are, in my experience at least, not rubbish and in some cases actually quite good. This is somewhere that a shop like pushys can't really compete.

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kb
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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby kb » Wed Sep 28, 2016 2:15 pm

Ross wrote:...
I don't understand why the in-shop price is often double or more of online price and they refuse to price match their own online shop! To me, it shows how much they are ripping people off (in the B & M store) if they can sell products for half price online, and are presumably still making profit. An online store like Pushys isn't run after school by a couple of kids in their parent's garage, it would have similar costs I would think to a B & M store (rent/utilities/staff/stock).

Maybe. There's definitely more potential for cutting costs though. There was a slightly disturbing segment on this year's Boyer Lecture I've cut and paste below

http://www.abc.net.au/news/2016-09-18/b ... lth/785364
Alan's life as a picker

Before he was fired for "collecting three penalty points", Alan worked as a picker in an online retailer's warehouse.

"On arrival for his shift, Alan was handed what was in effect his controller and conscience: a hand-held electronic device that directed him to Row X to pick up item Y and put it in his trolley; then to Row P to pick up item Q, and so on," Sir Michael said.

"When his trolley contained about 250 kg his device would direct Alan to the packers. Then he'd be off again for another load.

"His target was 110 large items an hour, more for smaller items, two a minute. That was the job, for nine and half hours, plus the hour of breaks."

The electronic device was also used to give feedback on his performance, so he could be monitored and warned if he did not keep up the pace.

"If he fell too far behind he would incur half a penalty point; more, a whole point," Sir Michael said.

"When, on one shift, he went off sick, he incurred another penalty point."

[ Many shelves line the floor of a huge warehouse.
PHOTO: Jobs like Alan's are characterised by high demand with no control over the work task. (Getty/AFP/Andrew Yates)]

There was no time for Alan to talk to other employees. In fact he rarely spoke to anyone except his line manager, whose job it was to warn him about his failure to meet targets.

One night he used a pedometer, and realised he had clocked up 18 kilometres of walking over the shift.

"Added to the heavy physical demands, Alan's work was characterised by high demand with no control over the work task, by high effort and little reward, by social isolation at work, by job insecurity, by organisational injustice, and by shift work — each of which has been shown to damage health," Sir Michael said.

"It was as if his employers had taken everything we know about damaging aspects of work, concentrated them in a syringe and injected them into Alan."
Image

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Ross
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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby Ross » Mon Oct 03, 2016 9:08 am

Your link goes to a story about football but the article you cut and pasted was interesting. We definitely need technology like that at my work to make sure the work gets done.

Edit: Found the correct link - http://www.abc.net.au/news/2016-09-18/b ... th/7853642

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby AUbicycles » Tue Oct 04, 2016 10:34 am

I am surprised about the numbers suggested by Pushys with a $30 million annual turnover and that they are the biggest Australian online bike shop. Often the forums are a good monitor of the popularity of the online retails and there is far more conversation around Cell Bikes and Bike Bug.

It is probably time to do an informal survey on popularity again. The main time I hear about Pushys is when they do a significant price-drop on electronics. Personally I have price checked but found that they weren't stocking the 'generic' gear I was after so Cell and Bike Bug are the two local goto online retailers.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby Comedian » Tue Oct 04, 2016 1:54 pm

Look.. I'm sure they are right. I'm sure that all the local online shops like Pushy's, bike bug, Cell and others do take some share from the big OS sites.

Personally for my online shopping .. I'd have to have a proper look but I'd guess I'd be 50/50 local/OS?

Having said that - when they say they are taking market share from the big guys I'd say that .1% market share, and they didn't say how much. :mrgreen:

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby Ignoto » Wed Oct 05, 2016 12:14 pm

AUbicycles wrote:Often the forums are a good monitor of the popularity of the online retails and there is far more conversation around Cell Bikes and Bike Bug.


I'd agree with Bike Bug is up there with Pushys in terms of volume in purchasing but Cell really? Perhaps Cell seems more prominent as it has it's own dedicated thread when things don't go well. Personally, I haven't bought anything from Cell in years, the lack of variety, stock actually in stock and crappy site has turned me away.

However, Pushy's and BB have certainly evolved with the times from a technological perspective. If you work in Brisbane, you can place a standard order with Pushys after your morning ride and you'll get it after lunch.

Wiggle on the other hand has become a secondary site for me to visit. Components are no longer cheap enough to justify the wait time in shipping which leaves you having to buy food or clothing from Wiggle over the local market.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby hamishm » Wed Oct 05, 2016 2:05 pm

AUbicycles wrote:Often the forums are a good monitor of the popularity of the online retails and there is far more conversation around Cell Bikes and Bike Bug.

Interesting. I'd never even heard of Bikebug till last week while I've bought stuff from Pushys for a couple of years at least. Bikebug's prices seem very competitive with some UK shops eg Evans. None of the local shops seem to be as good on product range though.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby Duck! » Wed Oct 05, 2016 2:20 pm

Given how small the Australian market is on a global scale, I can't see Pushy's making that much of an impression on the others' bottom lines.
I had a thought, but it got run over as it crossed my mind.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby queequeg » Mon Oct 10, 2016 1:26 pm

Pushy's is certainly my go to shop for certain items, and when you use their regular discount codes wisely you can get some nice bargains on otherwise expensive stuff.
I've bought less and less from Wiggle over time. They are like a 3rd tier shop now. I use ChainReaction and Bike24 more now. Bike24 shipping takes ages, but they stock a much wider range. The recent worldwide prohibition on shipping SRAM stuff to Australia is the only spanner in the works right now, but there are other sources for that stuff.
Pushy's and BikeBug both have very fast shipping. Usually next day for orders placed in the morning. There are bargains to be found, but certain stuff is always cheaper from the UK or EU.
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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby bobbythebrit » Mon Oct 17, 2016 7:17 pm

I have used CRC, Wiggle and Pushys and think they all have their benefits.

If I want something quick and just cannot wait then Pushys is where I go. Living in Brisbane means that I will get something the next day or even the same day without fail. Also, I recently found out that if you order over the phone with Pushys you can go to their warehouse in Salisbury and pick your order up, saving you 10 bucks delivery. This often puts the price of the item on par with Wiggle/CRC after they throw on their delivery costs. Saying that though, sometimes you can save a hell of a lot of money using Wiggle/CRC over Pushys so I think it depends on the item and how desperate I want it.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby GJM » Tue Oct 18, 2016 11:20 am

I wouldn't have thought that Cell belongs in the same conversation as Pushys and Bikebug. Cell is a couple of tiers below them.

I buy from everywhere, pretty much, but I go to places like Pushys and Bikebug first because they get stuff to me quickly, and they respond when I have questions/issues.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby AUbicycles » Wed Oct 19, 2016 10:53 am

GJM wrote:I wouldn't have thought that Cell belongs in the same conversation as Pushys and Bikebug. Cell is a couple of tiers below them.


Cell Bikes certainly began targeting the entry level to mid range market and in terms of turnover have been a massive online bike shop in Australia particularly has Torpedo 7 slowed their activity and began to disappear.

Pushys and Bikebug have come in with a lot of popular brands (Cell Bikes has their strong own brand bike). I have seen Pushys mentioned only when their has been a super cheap deal on Garmin Virbs or other bike electronics whereas bikebug has been growing the number of retail outlets and their online promotion and stock a number of competitive brands at fairly competitive prices.

This is another reminder for me to initiate a survey so that cyclists can have their say on the top retailers.

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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby rodneycc » Tue Oct 25, 2016 11:12 am

I think Cell (and Reid is also another one) sell actually more bikes. But Bikebug and particularly Pushys sell more Components/Accessories/Apparel and that's probably where the real money generation comes from.
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Re: Pushys claim "we're taking market share from Wiggle & Chain Reaction"

Postby silentbutdeadly » Wed Oct 26, 2016 2:23 pm

AUbicycles wrote:This is another reminder for me to initiate a survey so that cyclists can have their say on the top retailers.


Just bear in mind that this forum attracts (to my eye) a somewhat skewed range of the cycling audience. That's possibly demonstrated by seemingly limited exposure/experience here with an oufit like Pushys or even Velogear whereas an almost road specific (but equally tiny) outlet like BikeBug gets more prominence. That said the current profile here of a still competitive UK based specialist road bike outfit like ProBikeIt is almost zero as well...so what would I know?!

The other thing is that a skewed audience may also not be aware of the important niche players. So it's quite possible that your survey miss out (or at least not fully capture) on a range of local providers such as Mountain Bikes Direct, LuxBMX, StrictlyBMX, TBSM and the like. You may also miss out on the direct to market local distributors like GKA, DIYMTB and SCV Imports (to name a few) and the specialist providers like suspension servicing and sales (Cyclinic, NS Dynamics...come to mind).

Sure they aren't 'top' retailers but they do represent the potential range of niche players that are now active in Oz and are providing important product.
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