Wiggle trying to appeal to Aus buyers...

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10speedsemiracer
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Wiggle trying to appeal to Aus buyers...

Postby 10speedsemiracer » Sun Oct 07, 2018 6:48 pm

Got this in my Inbox from Wiggle :
Image

https://blog.wiggle.com.au/staying-safe-swooping-season?utm_source=3142au-40-sat&utm_medium=email&utm_campaign=oct&utm_content=au-spring-insurance-blog

not quite sure what to think...i.e. what would a UK-based Co know about issues faced by Australian riders ? Feels like a shallow marketing exercise to me, designed to create the illusion of caring or some form of affinity ..

But, I am an uber-cynic who regards marketing as slightly evil.
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g-boaf
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Re: Wiggle trying to appeal to Aus buyers...

Postby g-boaf » Sun Oct 07, 2018 10:16 pm

10speedsemiracer wrote:Got this in my Inbox from Wiggle :
Image

https://blog.wiggle.com.au/staying-safe-swooping-season?utm_source=3142au-40-sat&utm_medium=email&utm_campaign=oct&utm_content=au-spring-insurance-blog

not quite sure what to think...i.e. what would a UK-based Co know about issues faced by Australian riders ? Feels like a shallow marketing exercise to me, designed to create the illusion of caring or some form of affinity ..

But, I am an uber-cynic who regards marketing as slightly evil.


Viral marketing. I didn't get that email - I don't let them spam my inbox. If you had not mentioned it, I wouldn't have known.

Everything I need to buy I just get from Bikebug. Local shop too, no waiting on shipping.

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Re: Wiggle trying to appeal to Aus buyers...

Postby eeksll » Sun Oct 07, 2018 10:26 pm

I got it, I usually dump them, but it did spark enough interest for me to click on it. i.e. what can they possibly sell to prevent magpie swoops

and nope the did not sell anything that was a solution.

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Re: Wiggle trying to appeal to Aus buyers...

Postby 10speedsemiracer » Sun Oct 07, 2018 10:28 pm

I do like BikeBug but also like to share my affections around a bit based on who's cheap and easy...
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Re: Wiggle trying to appeal to Aus buyers...

Postby AUbicycles » Mon Oct 08, 2018 2:54 am

Wiggle have had a local office and local staff for years and also do a number of Australian specific activities.

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Re: Wiggle trying to appeal to Aus buyers...

Postby 10speedsemiracer » Mon Oct 08, 2018 3:49 am

AUbicycles wrote:Wiggle have had a local office and local staff for years and also do a number of Australian specific activities.


I did not know that..
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Re: Wiggle trying to appeal to Aus buyers...

Postby g-boaf » Mon Oct 08, 2018 6:09 am

10speedsemiracer wrote:
AUbicycles wrote:Wiggle have had a local office and local staff for years and also do a number of Australian specific activities.


I did not know that..


But it isn't an actual shop- unlike a Bikebug where you can walk through the door, speak to someone if needed and get what you want immediately.

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Re: Wiggle trying to appeal to Aus buyers...

Postby AUbicycles » Mon Oct 08, 2018 7:39 am

That’s right. Canyon also have a direct to customer model while an Australian based onliine platform like Pushys are also just online.

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Re: Wiggle trying to appeal to Aus buyers...

Postby nickdos » Mon Oct 08, 2018 8:38 am

AUbicycles wrote:Wiggle have had a local office and local staff for years and also do a number of Australian specific activities.


One activity is they process returns - which is useful as its only local postage to return stuff to Wiggle (& CRC).

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Re: Wiggle trying to appeal to Aus buyers...

Postby 10speedsemiracer » Mon Oct 08, 2018 11:37 am

AUbicycles wrote:That’s right. Canyon also have a direct to customer model while an Australian based onliine platform like Pushys are also just online.


Pushys actually have a B&M presence in Fyshwick ACT
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Re: Wiggle trying to appeal to Aus buyers...

Postby bianchi928 » Mon Oct 08, 2018 12:14 pm

Wiggle have increasing out of stock items and increased pricing so maybe they might want to look there first rather than emails about magpies. Their purchasing proposition has deteriorated lately.
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Re: Wiggle trying to appeal to Aus buyers...

Postby LateStarter » Mon Oct 08, 2018 12:19 pm

Used to spend heaps with wiggle, was platinum for years but have struggled over last couple to find anything worth buying, prices mostly equal (often identical) to local OLS, I would say general wiggle prices have increased 50% over that time. The stock levels are always very patchy with most size etc options not in stock for many items and many brands either just don't appear if on .au site or you get "not available for shipping to Australia" even when you use the .com.au site. I find some other uk and the German ones good but their shipping is a bit high, ok if you are buying a few things but not if just one.
Last edited by LateStarter on Mon Oct 08, 2018 12:28 pm, edited 1 time in total.

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Re: Wiggle trying to appeal to Aus buyers...

Postby 10speedsemiracer » Mon Oct 08, 2018 12:25 pm

LateStarter wrote:Used to spend heaps with wiggle, was platinum for years but have struggled over last couple to find anything worth buying, prices mostly equal (often identical) to local OLS, I would say general wiggle prices have increased 50% over that time. The stock levels are always very patchy with most size etc options not in stock for many item and many items either just don't appear if shopping to OZ or you get "not available for shipping to Australia" even when you use the .com.au site. I find some other uk and the German ones good but their shipping is a bit high, ok if you are buying a few things but not if just one.


I've found much the same over the past 2-3 years, to the point where I now pretty much only use the local ols, mainly Pushys/BikeBug/Moruya depending on what I need.
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Re: Wiggle trying to appeal to Aus buyers...

Postby Calvin27 » Mon Oct 08, 2018 1:22 pm

10speedsemiracer wrote:
LateStarter wrote:Used to spend heaps with wiggle, was platinum for years but have struggled over last couple to find anything worth buying, prices mostly equal (often identical) to local OLS, I would say general wiggle prices have increased 50% over that time. The stock levels are always very patchy with most size etc options not in stock for many item and many items either just don't appear if shopping to OZ or you get "not available for shipping to Australia" even when you use the .com.au site. I find some other uk and the German ones good but their shipping is a bit high, ok if you are buying a few things but not if just one.


I've found much the same over the past 2-3 years, to the point where I now pretty much only use the local ols, mainly Pushys/BikeBug/Moruya depending on what I need.


Ditto. I used to prefer CRC, but now my go to is (in order of web browsing):
- Pushys
- Bike bug
- Cyclingdeal
- CRC
- Merlin
- Bikediscount.de

Wiggle does't even feature anymore.
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Re: Wiggle trying to appeal to Aus buyers...

Postby nezumi » Mon Oct 08, 2018 5:15 pm

Calvin27 wrote:
Ditto. I used to prefer CRC, but now my go to is (in order of web browsing):
- Pushys
- Bike bug
- Cyclingdeal
- CRC
- Merlin
- Bikediscount.de

Wiggle does't even feature anymore.


Depending on your definition, Wiggle still features, as they own CRC now.
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Re: Wiggle trying to appeal to Aus buyers...

Postby AUbicycles » Mon Oct 08, 2018 7:06 pm

Before the internet died, I had a longer initial post but a small disclosure for absolute transparency is that Wiggle advertise on BNA.

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