human909 wrote:ColinOldnCranky wrote:Clearly I did not make it clear, though I did not think that I needed to.
My fear of hitting a cyclist is not that he is going to injure me. It is that I am going to kill him. Now THAT has emotional punch, not me hitting a car even though cars hitting cars are more common.
Ever noticed how common it is for people who take out a cyclist or a ped does a runner? The driver knows how deep he is in it.
Now how often do you hear of a runner when a car hits a car? Only for joyriders who WANT a police chase.
I can face a bingle with another car when I am driving. But to run over a ped or cyclist? Uh uh. And I suspect that the same applies to you. And THAT is why the promo is a good choice. Nothing to do with a dislike of cyclists.
That could be a valid explanation. Though I think Occam's razor applies here.
Your long and complicated explanation about the emotional, moral, and ethical repercussions of hitting a vulnerable road user.
Pick the cyclists run red light stereotype and run with it.
(If you are going to run with the emotional angle of vulnerable road users then surely and advertiser would use a much stronger emotional connection. AKA lady with a pram or a young child.)
Yes, but why is the "cyclists run red light stereotype" used? Why did they think it would be effective? They're still telling people to fix their brakes so they don't kill or injure a vulnerable road user.