Nobody wrote:mikesbytes wrote:I proposed a calorie tax a while back in this thread and problems with the idea were pointed such as avocardo's. To me it seems that only legislation that uses profitability as a driver will drive improvements in their offerings
Taxes might help a little. But it's going to take a large cultural change for the situation to significantly improve. I don't think it's going to happen. I think the tiny minority of healthier eaters will grow as more people get (self) educated on the benefits of diet. But the majority are circling the drain and I'm seeing that worsen as the various (poor health) food industries get better at helping people to become fatter and/or less healthy.
Whether the food industry customers get fatter and/or less healthy is not a concern to them as they don't incur the costs associated with poor health. The costs associated with poor heath are funded by the tax payer ie you and me.
Food itself is not the major cost to the fast food industry, the real cost is the facility, staff, marketing etc. The fast food industry has made some initiatives to improve profitability within their business;
1. Making the default product a meal (its a bad word but its the word they use). That means combining the main item, such as a burger with hot chips and a soft drink. This has 2 financial benefits;
1.1 Reduced labour costs as the duration of the transaction as the customer doesn't need to decide and specify each item in the order
1.2 Increased food per sale and as the food itself is not the real cost, that makes for greater profits.
2. The upsize. Ie changes to a medium or large meal which usually means a larger portion of chips and soft drink. A tiny increase in food cost while not changing base costs mentioned above
There's at least 3 solutions to this;
1. The ideal solution [insert your version of the ideal solution]. While being the ultimate goal, I think it would be extremely difficult to get society to accept this in the short term.
2. A small step, the first of many. I see the calorie tax as a significant candidate for the first step. The experts could fine tune it to deal with issues such as avocado's
3. Heavy healthy marketing. Who's going to pay for it and what is going to be marketed
BTY are there any countries where there's been a reversal of food induced health issues?