Good article, makes some pretty good points. Why not get the local riders on twitter rides etc. Having a "member" base is more than just selling membership packs, they need to engage them as well. AFL clubs do it well. Not everyone can afford the $990 to eat and ride with the team.RICHARDH wrote:Interesting article, certainly agree that more needs to be done in regards to there marketing. Nygard needs to start earning his pay check, in a week were they got WT status annouced there womens team and had there team presentation the main sream media has almost completely ignored them.
http://www.sbs.com.au/cyclingcentral/ph ... -greenedge
No doubt I will buy the pack with the jersey (when released, there have been some pretty ordinary jerseys out there) but I agree, they need to do better.