L'Atelier d'Velo - new in Clarence St

L'Atelier d'Velo - new in Clarence St

Postby MREJ » Thu Dec 15, 2011 5:30 pm

Noticed what seemed to be a new shop preparing to open in Clarence St Sydney today. The 4th in a couple of hundred metres, with another one block down the hill. Maybe some segments of retail aren't struggling too much...
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by BNA » Thu Dec 15, 2011 6:00 pm

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L'Atelier d'Velo - new in Clarence St

Postby toolonglegs » Thu Dec 15, 2011 6:00 pm

Is that their name?... Bad French lol
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L'Atelier d'Velo - new in Clarence St

Postby MREJ » Fri Dec 16, 2011 1:13 pm

It's probably me with the bad French. The name on the door is actually Atelier de Velo. They stock Bianchi, Wilier, Focus, some mountain bikes (Pivot?) and some quite tasty new Netti jerseys.
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Re: L'Atelier d'Velo - new in Clarence St

Postby toolonglegs » Fri Dec 16, 2011 4:48 pm

Yup,that sounds a bit better :D .
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Re: L'Atelier d'Velo - new in Clarence St

Postby gauchoracer » Fri Dec 16, 2011 8:23 pm

Sorry, didn't do French...
And that translates to...??... :?: :?:
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Re: L'Atelier d'Velo - new in Clarence St

Postby NotFlyingScot » Fri Dec 16, 2011 8:44 pm

gauchoracer wrote:Sorry, didn't do French...
And that translates to...??... :?: :?:
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Come off it Max. You're telling me you didn't do French at Canley Vale High? Or were you away that afternoon :wink: :wink:
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L'Atelier d'Velo - new in Clarence St

Postby toolonglegs » Fri Dec 16, 2011 9:59 pm

Atelier is where an artisan would work ... For vélo it would be where one makes frames and components etc ... I think they are being a bit liberal :-)

These days it would be "bike workshop" ... but I am no expert!.
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Re: L'Atelier d'Velo - new in Clarence St

Postby gauchoracer » Sun Dec 18, 2011 7:02 pm

[quote]Come off it Max. You're telling me you didn't do French at Canley Vale High? Or were you away that afternoon :wink: :wink: [/quote]
Ahh, theres the thing, I didn't go to school in Sydney...
Where I went to school, there were 9 others in my class...
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Re: L'Atelier d'Velo - new in Clarence St

Postby gauchoracer » Sun Dec 18, 2011 7:03 pm

Thanks TLL...
You learn something everyday.... :wink: :)
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Re: L'Atelier d'Velo - new in Clarence St

Postby CommuRider » Sun Dec 18, 2011 10:53 pm

toolonglegs wrote:Atelier is where an artisan would work ... For vélo it would be where one makes frames and components etc ... I think they are being a bit liberal :-).


Baum is an atelier. The shop is another retailer :?

Anyhoo will have a peek when it is up and running. Suggest they stock some Peugeots if they're going to be all francophile.
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Re: L'Atelier d'Velo - new in Clarence St

Postby JV911 » Mon Dec 19, 2011 1:51 pm

Just had a quick look at lunch. Quite a nice set-up with Willier, Bianchi, BH and Focus bikes, an open workshop like in the Giant shop up the road and a cafe up the back.

Very little in the way of parts, accessories & clothing so far. No gloves for example.
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Re: L'Atelier d'Velo - new in Clarence St

Postby queequeg » Mon Dec 19, 2011 2:14 pm

toolonglegs wrote:Atelier is where an artisan would work ... For vélo it would be where one makes frames and components etc ... I think they are being a bit liberal :-)

These days it would be "bike workshop" ... but I am no expert!.


It sounds much more classy in French though don't you think? What was the line from "The Matrix"?.....swearing in French is like wiping your backside with silk!
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Re: L'Atelier d'Velo - new in Clarence St

Postby sogood » Mon Dec 19, 2011 2:37 pm

Nice range of bikes for the CBD. But I fear the worst for some in this economic environment.
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Re: L'Atelier de Velo - new in Clarence St

Postby CommuRider » Mon Dec 19, 2011 2:55 pm

QQ Not sure about classy. Misleading more like it. if they had French-speakers manning the shopfront then it might justify their shop name a bit more. Looks like they should be calling themselves bike shop in Italian or German or just call it a eurobike store since they don't even stock a French-/branded/made bike! Nothing wrong with calling it what it is instead of inflating people's expectations (they make bikes? French bikes? Ooh la la). Still, I guess the rents are increasing in the area as it is becoming our bici-boulevard and a French name bike store reflects their target market: high-end bikes no BSO shoppers thanks lol. Wonder if they have euro customer service (but non-parisian ones at that)
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Re: L'Atelier d'Velo - new in Clarence St

Postby trek52 » Tue Dec 20, 2011 9:07 am

It is owned by a group of ex CSC guys
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Re: L'Atelier d'Velo - new in Clarence St

Postby trailgumby » Tue Dec 20, 2011 9:11 am

Ah, now the reduction in prices at CSC makes sense. They're getting some *competition* at last :lol:
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Re: L'Atelier d'Velo - new in Clarence St

Postby CommuRider » Tue Dec 20, 2011 9:17 am

Didn't insert the 'no competition' clause at the termination of their employment....
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