RICHARDH wrote:Interesting article, certainly agree that more needs to be done in regards to there marketing. Nygard needs to start earning his pay check, in a week were they got WT status annouced there womens team and had there team presentation the main sream media has almost completely ignored them.
Good article, makes some pretty good points. Why not get the local riders on twitter rides etc. Having a "member" base is more than just selling membership packs, they need to engage them as well. AFL clubs do it well. Not everyone can afford the $990 to eat and ride with the team.
No doubt I will buy the pack with the jersey (when released, there have been some pretty ordinary jerseys out there) but I agree, they need to do better.