TdU Channel Nine coverage

[grasshopper]

I am mystified by this discussion, because on my maths, SBS viewer numbers come out streets ahead, even before the Cadel/GreenEdge effect. Suggesting 9's numbers were up needs more spin than Warnie; you can only do it by cherry-picking the weekend live numbers from the CT report. Look what happens when you add in the SBS highlights from the weekend:

2011 - SBS: 109,000 viewers + 59,000 highlights = 168,000
2012 - Ch9: 291,000 viewers + 0 highlights = 291,000.
No longer double the SBS audience, let alone 2.7 times.

And if you total the coverage of the whole event - four week days plus the weekend:

2011 - SBS: 736,000 + weekend 168,000 = 904,000 viewers
2012 - Ch9: 310,000 + weekend 291,000 = 601,000 viewers

SBS FTW. By 30%. Pre Cadel's win. I don't doubt that 9 has greater reach and can do better if it so chooses in future, but I'm concerned to see an urban myth in the making (on my maths).

[stinhambo]

I was looking forward to watching this after work but Win completely screwed it up with crap late night viewing.

This is why we need internet TV.

[CommuRider]

This is why we need internet TV.

I have internet tv thanks to Sony's blu-ray disc player with built-in wireless (old Dick Smith dvd player croaked and Costco had this) SBS' internet tv channel has cycling highlights. Am loving the ABC iview but C7's net channel is pretty good - Dilbert episodes from series 1&2.....and GUMBY!

Alex, C9 has been called Nein for yonks now. I think I came across it first during the height of aus.tv's popularity in the 90s.

Viewer: Can we have RWC live coverage from the start?
German accent C9: Nein
Viewer: Can we have live TdU coverage from the start?
C9: Nein
Viewer: Can you be a broadcaster that listen to its viewers?
C9: Nein, nein, nein!

[Mulger bill]

Many folks leave there TV on even if not watching it...
Ricky

Damn right. ABC Jazz on the radio channel FTW!!!

[Mulger bill]

Viewer: Can you be a broadcaster that listen to its viewers?
C9: What? I'm sorry, did you speak?

Fixed that for yer.

[Alex Simmons/RST]

I am mystified by this discussion, because on my maths, SBS viewer numbers come out streets ahead, even before the Cadel/GreenEdge effect. Suggesting 9's numbers were up needs more spin than Warnie; you can only do it by cherry-picking the weekend live numbers from the CT report. Look what happens when you add in the SBS highlights from the weekend:

2011 - SBS: 109,000 viewers + 59,000 highlights = 168,000
2012 - Ch9: 291,000 viewers + 0 highlights = 291,000.
No longer double the SBS audience, let alone 2.7 times.

And if you total the coverage of the whole event - four week days plus the weekend:

2011 - SBS: 736,000 + weekend 168,000 = 904,000 viewers
2012 - Ch9: 310,000 + weekend 291,000 = 601,000 viewers

SBS FTW. By 30%. Pre Cadel's win. I don't doubt that 9 has greater reach and can do better if it so chooses in future, but I'm concerned to see an urban myth in the making (on my maths).

I don't doubt your maths but can one be sure there was no double counting of people watching a repeat?

I suppose what we can't know is how many unique individuals saw some coverage but ratings for the live stages gives a pretty good idea of he difference I think.

[Oxford]

}SkOrPn--7's point and I agree somewhat is that often people just leave the TV on for background noise and they are likely to leave it on a channel they are familiar with such as Nein, almost like a security blanket of sorts. I know we often just leave the TV on in our house for background noise. I imagine if there was no cycling on then the TV would still be tuned into anything else that Nein had on during the day for many people, even if they are not watching it.

not sure how ratings are collected nowadays but whatever the system there are going to be holes in it somewhere.

Well following that logic through, then relatively the same proportion of people who typically have their TV on SBS would leave SBS on as background noise as well.

IOW the numbers are a valid indicator of the relative viewing audience.

By continually referring to "nein" you are simply showing a bias and unwillingness to accept the evidence.

I would suggest more people proportionally have Nein as background noise than say SBS.

And yes I am biased against Nein, a channel who continually find new ways to frustrate, alienate and generally treat viewers with contempt. This is the reason why I did not watch a single minute of TdU on Nein. I'm not into flagellation at the hands of their programmers who seem to have little concept of the use of a chronograph.

My only hope is that they leave the TdF alone. I accept the limitations of a good event in a different time zone on the other side of the world, but to have something like the TdU in a relatively similar time zone treated the way they did was IMO disrespectful to the existing fan base who are used to a quality package at a reasonable time.

I mentioned nothing about the TdU at work, not one colleague asked me about it, they usually do when there is something cycling related like TdF or Warniegate. The TdF even has some colleagues watching it live who are not into cycling. Not one of them knew about the TdU, that speaks volumes to me.

[sogood]

2011 - SBS: 109,000 viewers + 59,000 highlights = 168,000
2012 - Ch9: 291,000 viewers + 0 highlights = 291,000.
No longer double the SBS audience, let alone 2.7 times.

And if you total the coverage of the whole event - four week days plus the weekend:

2011 - SBS: 736,000 + weekend 168,000 = 904,000 viewers
2012 - Ch9: 310,000 + weekend 291,000 = 601,000 viewers

In statistics, skewing the data and taking boundary conditions is a great way to justify one's case.

[Mulger bill]

Regarding the above few posts, can somebody tell us what a highlight is?

[CommuRider]

Regarding the above few posts, can somebody tell us what a highlight is?

Cycling Central on SBS?

[RICHARDH]

Most topics on this forum struggle to make it past the first page, would love to see 17 pages of discussion on actual racing.

[Parrott]

Most topics on this forum struggle to make it past the first page, would love to see 17 pages of discussion on actual racing.

viewtopic.php?f=31&t=41251

[RICHARDH]

Most topics on this forum struggle to make it past the first page, would love to see 17 pages of discussion on actual racing.

viewtopic.php?f=31&t=41251

Dont know if i really want to wait a whole year to have a decent discussion of one race?

[Parrott]

Dont know if i really want to wait a whole year to have a decent discussion of one race?

What a race though, the anticipation adds to the buzz when it starts. Can't wait

[Alex Simmons/RST]

So how many have been watching the live coverage of the track nationals during prime time on SBS?

[DaveOZ]

Me

[vander]

So how many have been watching the live coverage of the track nationals during prime time on SBS?

Me! Lucky I only just found out about it an hour before it started.

That may be a bit of a problem when its not on a channel you usually watch

[Alex Simmons/RST]

So how many have been watching the live coverage of the track nationals during prime time on SBS?

Me! Lucky I only just found out about it an hour before it started.

That may be a bit of a problem when its not on a channel you usually watch

Overwhelmed with publicity....

[Grog]

So how many have been watching the live coverage of the track nationals during prime time on SBS?

Yep.
I've never watched track racing before and have to admit I found it intriguing. To my thinking was great coverage and thoroughly enjoyable.

[wagr1213]

So how many have been watching the live coverage of the track nationals during prime time on SBS?

Mee too! some good exciting racing on there - Bird was so stoked after beating Perkins.
booked tickets yesterday for the Int Track Cycling Grand Prix here in Perth in March looking forward to that - it was very good last year.

[clackers]

Most topics on this forum struggle to make it past the first page, would love to see 17 pages of discussion on actual racing.

You can start a thread on any topic, Richard ... whip us into a frenzy!

[AUbicycles]

Overwhelmed with publicity....

Exactly.
SBS coverage of the TDU is assumed. Channel 9 coverage is new and as one of the biggest cycling events in Aus, already has reach.

Track is still a niche sport and outside the realm of popular media, except when it comes to Olympic Gold Medal tallies. I admit that while I knew of the Track Championships, I didn't know that it was being televised before you mentioned it.

[Alex Simmons/RST]

Last year we got some brief highlights on Cycling Central of track nats (even I appeared racing my pursuit) but no real coverage. I only found out it was on by chance.

Perhaps not having the TDU freed up resources at SBS to do something else, and we've all ended up with more overall cycling coverage as a result.

[timbo]

Last year we got some brief highlights on Cycling Central of track nats (even I appeared racing my pursuit) but no real coverage. I only found out it was on by chance.

Perhaps not having the TDU freed up resources at SBS to do something else, and we've all ended up with more overall cycling coverage as a result.

And I'm already looking forward to SBS's coverage of the World Track Championships in Melbourne in April.

[grasshopper]

Thank you SBS. Loved both nights. It was well publicised in my world - mentioned on a forum, mentioned last week on CC, mentioned on CC TDU coverage and reminder from CC on Fb.