Wiggle calls a customer's bluff by accepting to trade a high-end bike for his car. Offers to trade-in spouses soon followed.
When @shotbyjohnson joked that he'd like online retailer Wiggle to trade his car for a high-end road bike, Wiggle staffers thought about it and then offered to do a deal, caveat emptor.
Wiggle's customer offered to trade his MG Rover ZR for new Mekk 2G Poggio Ultegra road bike.
More at http://www.bikebiz.com//news/read/wiggl ... car/013822