Why green EDGE?
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Why green EDGE?
Postby Magnus » Sat Nov 03, 2012 2:25 pm
cheers
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Re: Why green EDGE?
Postby schroeds » Sat Nov 03, 2012 5:13 pm
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Re: Why green EDGE?
Postby bradman » Sat Nov 03, 2012 6:02 pm
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Re: Why green EDGE?
Postby biftek » Sat Nov 03, 2012 6:05 pm
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Re: Why green EDGE?
Postby Ross » Sat Nov 03, 2012 7:19 pm
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Re: Why green EDGE?
Postby AJ_ » Sat Nov 03, 2012 7:29 pm
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Re: Why green EDGE?
Postby trainedmonkey » Sat Nov 03, 2012 8:21 pm
They were in the news recently: Orica fined $430K over Gladstone cyanide release. So yeah I guess they'd want to find ways to associate their brand with the word "green".schroeds wrote:Note sure the timing of how it all came together, but Orica has had a terrible record of environmental abuse, so perhaps the positive brand rub off from the Green implications was envisaged from the get go.
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Re: Why green EDGE?
Postby Howzat » Sat Nov 03, 2012 9:31 pm
Yikes. I had figured "Green Edge" was some kind of renewable energy brand or something.trainedmonkey wrote:They were in the news recently: Orica fined $430K over Gladstone cyanide release. So yeah I guess they'd want to find ways to associate their brand with the word "green".
I guess the "Cyanide Release Pro Team" doesn't have the same marketing appeal.
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Re: Why green EDGE?
Postby elStado » Sat Nov 03, 2012 10:35 pm
trainedmonkey wrote:They were in the news recently: Orica fined $430K over Gladstone cyanide release. So yeah I guess they'd want to find ways to associate their brand with the word "green".
That's a massive blight on this team. What a shame. Greenwashing at it's finest.
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Re: Why green EDGE?
Postby paulz » Sat Nov 03, 2012 11:53 pm
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Re: Why green EDGE?
Postby greyhoundtom » Sun Nov 04, 2012 8:28 am
In todays environment having the word “Green” in a name gives off the right vibes, and having the word “Edge” in the name is certainly good when you consider the competitive vibes associated with a cycling team.
No wonder a company such as Orica with their shady environmental reputation jumped on the chance to be associated with the name GreenEDGE.
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Re: Why green EDGE?
Postby biftek » Sun Nov 04, 2012 9:49 am
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Re: Why green EDGE?
Postby Alex Simmons/RST » Sun Nov 04, 2012 9:55 am
Orica may not have a great rap for some of their activity, but given the industry they are in (chemicals, explosives, mining and industrial supplies), I suppose such issues are going to happen as much as we'd like them to be better at making sure they didn't.
I suspect if you went through the list of all big Pro team sponsors, you'd find plenty of other corporate skeletons in the closet. Sky for instance - Rupert Murdoch, known for an interesting interpretation on ethical standards in the newspaper publishing industry and overt exertion of political influence. Various financial services companies are all of course perfect corporate citizens in today's Europe, gambling companies, oil tycoons, construction industry, pharmaceutical companies, nasty greenhouse polluting energy companies, telecoms companies, and so on....
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Re: Why green EDGE?
Postby AUbicycles » Sun Nov 04, 2012 12:35 pm
Would Orica love an environmental green association? Absolutely, so good PR.
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Re: Why green EDGE?
Postby g-boaf » Sun Nov 04, 2012 12:41 pm
To be fair to Greenedge, they were named before Orica came along. Unfortunately, Orica brings in sponsorship dollars which is what a team needs. I say unfortunately because they've got a demonstrably bad record on environmental issues. I won't go any further than that, but even so, the average person can use the publicly available registers and see for themselves.Alex Simmons/RST wrote:As far as I know, GE is just code for "your company/organisation name here", it's simply a fill in for them to identify and hopefully (for them) replace it with a naming rights sponsor.
Orica may not have a great rap for some of their activity, but given the industry they are in (chemicals, explosives, mining and industrial supplies), I suppose such issues are going to happen as much as we'd like them to be better at making sure they didn't.
But that's the way things are. I mean look at F1, for a while it had some equally dubious sponsors, McLaren with West or Marlboro, Benetton with Mild Seven, Lotus with JPS (in the old days), McLaren with Johnny Walker, Ferrari with Marlboro, BAR with 555/Lucky Strike etc. There are others I've probably forgotten, but it's a whole heap of high-powered, high-speed tobacco-boxes on four-wheels. Or otherwise, Onyx with Marlboro (ciggies) Moneytron (hugely dubious).
Professional sport needs money, if you don't have money, you don't survive.
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Re: Why green EDGE?
Postby bardygrub » Sun Nov 04, 2012 2:03 pm
Europecar i thought would of got the nod for being the green teamAUbicycles wrote:Green may not necessarily have intended to have an environmental association. I was under the impression that it was the green from green and gold, as previously suggested. Also in the current peloton there are no dominantly green coloured teams, so it is the green team and they have the edge, the advantage.
Would Orica love an environmental green association? Absolutely, so good PR.
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Re: Why green EDGE?
Postby warthog1 » Sun Nov 04, 2012 2:08 pm
orbardygrub wrote:Europecar i thought would of got the nod for being the green teamAUbicycles wrote:Green may not necessarily have intended to have an environmental association. I was under the impression that it was the green from green and gold, as previously suggested. Also in the current peloton there are no dominantly green coloured teams, so it is the green team and they have the edge, the advantage.
Would Orica love an environmental green association? Absolutely, so good PR.
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Re: Why green EDGE?
Postby bardygrub » Sun Nov 04, 2012 4:38 pm
I am/was a liquigas fan!That kit you have shown was ithink the 2010 kit.Liquigas are no longer so they are no longer part of the peleton. thier kit last year was blue lime green and mainly white.B.T.W they are now Cannondale Britix i think.warthog1 wrote:orbardygrub wrote:Europecar i thought would of got the nod for being the green teamAUbicycles wrote:Green may not necessarily have intended to have an environmental association. I was under the impression that it was the green from green and gold, as previously suggested. Also in the current peloton there are no dominantly green coloured teams, so it is the green team and they have the edge, the advantage.
Would Orica love an environmental green association? Absolutely, so good PR.
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Re: Why green EDGE?
Postby liquor box » Sun Nov 04, 2012 6:47 pm
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Re: Why green EDGE?
Postby jimsheedy » Sun Nov 04, 2012 7:45 pm
Orica Organic Green Edge
Or Free trade. that seems to work for Nestle
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Re: Why green EDGE?
Postby Ross » Sun Nov 04, 2012 8:22 pm
Wasn't Mars the confectionery company a sponser of a NRS race a while back? Not a real good sponser IMO as cycling is supposed to be healthy. What's next, Windfield Blue Racing or what about VB Racing?!
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Re: Why green EDGE?
Postby greyhoundtom » Sun Nov 04, 2012 9:01 pm
Now that’s a cycling jersey and knicks I would buy, at least wearing that may get the Bogans to give you a bit more space on the road.Ross wrote:.............................. or what about VB Racing?!
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Re: Why green EDGE?
Postby jimsheedy » Sun Nov 04, 2012 9:14 pm
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Re: Why green EDGE?
Postby Alex Simmons/RST » Sun Nov 04, 2012 9:30 pm
And don't forget, the first major sponsor of the Tour Down Under was Jacob's Creek. Bintang Beer sponsors cycling team and events. Farnese Vini is a pro continental team as was Vini Caldirola. Of course there was always the Amstel Gold Race. Who remembers the Gerolsteiner team?Ross wrote:I reckon they could do worse than Orica as a sponser, at least one pro Euro team has a drug company as sponser...
Wasn't Mars the confectionery company a sponser of a NRS race a while back? Not a real good sponser IMO as cycling is supposed to be healthy. What's next, Windfield Blue Racing or what about VB Racing?!
and on and on it goes....
Then we have V8 Supercars have Coopers and Jim Beam as major sponsors. And there are also teams sponsored by other alcoholic beverage companies, e.g. Jack Daniels, Jim Beam and Bottle-O racing teams.
Who sponsors football teams, and cricket teams? XXXX, VB, etc
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