Crowz wrote:justincase wrote:Mullger bill, thanks but that really is cheapening the whole concept. Isn't it?
I thought that was effectively the point of your business. If people didn't want a cheaper bike they'd just go buy a top line brand name wouldn't they? Your business isn't going to compete if you're basing it off a differentiation strategy. It is my opinion that you should be employing a cost-leadership strategy and produce the cheapest possible bike that has acceptable qualities to customers, e.g. good groupo/carbon frame/decent paint.
I thought the same...
I thought you wanted to sell a bike cheaper then brand bikes, but add a fancy paintjob to seal the deal ??
Nothing niche about that, but I assumed thats what you wanted..
Cheap, and easy to sell.
But know i get the impression you want niche....
I you want niche, then dont go open molds, create something new, with closed moulds.
Create your own TOP brand , by adding parts of choice and paint sheme of choice.
Then you have a high end bike with a difference you can sell.
SO the question is, do you want to sell cheap bikes, or expensive and exclusive bikes ?
You cant do both.
There are a few companies that do this, like llewllyn and baum .
They make custom frames, and add custom parts and custom paints, that cocncept clearly works.
But as far as I know, no one does this in carbon.
So if thats your way the go, you got a good idea.
However, if you are trying to sell cheap bikes.
Adding groupsets and paintjobs wont be efficient enough to seal the deal, in my humble opnion.
It stays a cheap bike.
Most people you are targetting wil have a strong knowldege of bikes, and would rather do it themselfs...
Its more fun that way.
Unless its extreemly cheap, i doubt it wil work.
Just my 2c.
