ozdavo wrote:nickl wrote:Dimma wrote:Buy in bulk, the price for a single item or 1000x is very different.
If it were as simple as that someone would be buying 1000 Ultegra Di2 groupsets and selling them on Ebay for $1200 and be making a killing.
if you have a spare million dollars sitting around, I doubt this is the best way to get a 20% return.
But when you think it though, this is pretty much what they are doing by selling the bike for $1995 - except in this case they need more than $1 million and the return is less than 20% (because of the other parts required to make the bike). Even in cases like supply on credit they must be sure they can get the parts for that price no matter how few orders they make.
Somehow they must be able to get smaller numbers (~100) of groupsets at this price ($800-$1000) - which makes me wonder how, and for what price exactly? Is it the kind of numbers it would make sense to put together a group-buy for?