Recently I chatted to Josh Poertner, the Technical Director of Zipp Wheels and let him talk and share his knowledge, refreshing that they (he) understands marketing though prioritises solid facts and performance - Zipp wheels are not easily accessible for all, the company understand their market position (so are not all wheels for all riders) though I specifically asked about Chinese made carbon wheels, and also ceramic bearings and he puts it into perspective.
Josh is an engineer and not a marketer, though he still comes from Zipp and believes in the product, so obviously speaks favourably - whether you are new to carbon, or foster more advanced knowledge, I am sure you will appreciate this, he begins with the basics, classifications or Carbon (3K, 6K, 12K etc) and then looks more specifically at how this fits in with Zipp.
For techies - here are some of the exciting Computational Fluid Dynamics renderings - which are better explained in the article.


