Cell Bikes, New Logo, New Direction?

[AUbicycles]

Just spotted this today, a new logo for Cell bikes which typically means a new branding and often direction or refocussing.

Don't know how long they have had their stats on the website though I find them interesting, 90% of customers from NSW, 60% aged between 35 and 44. On their About Us page they also note that they have sold over 100,000 bikes. I will be interested to see if there are any more surprises in the new year.

[find_bruce]

Snap- I have been a cell customer, in NSW aged 35-45, as is a mate of mine

[ldrcycles]

That changed a while ago, and i don't think it indicates a change in direction, but more of the same ie. pushing their quality up all the time. I've been a customer for 3 or 4 years now, customer service is always absolutely faultless, and their knicks, gloves and jerseys are the most comfortable i've tried, along with being the cheapest by a VERY long way. My brother has a Cell Swift and it's a nice bit of gear, especially for the price. Their bikes have been getting more and more attractive over the last few years, i reckon they're going places.

[stinhambo]

I like their kit and will be buying again very soon!

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[Philipthelam]

I think they changed it to match the logo they have on their bikes.

[Alien27]

I have bought heaps of stuff from them. Even little parts from their workshop like the odd spoke and the end cap things for cable ends. Top shop

[Abby]

Agreed - have had nothing but top-shelf service from Cell. Everything shipped quickly, prices excellent.

One time I got a faulty product, they shipped me a new one ($100 front bar light) no questions asked, and the package included a pre-paid postage pack to send the old one back...

They are great - perfect combo of online prices and LBS service...

Cheers,
Abby

[Sydguy]

Alien27 has bought me heaps of stuff from Cell and used it to fix my bikes. So I am happy with Alien27 who is happy with Cell.

JM

[stinhambo]

Woohoo! I got a $100 gift certificate for Christmas and some Pearl Izumi road gloves.

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