http://www.reidcycles.com.au/bicycles/road-bikes/2013-reid-falco-elite-road-bike.html
There were a few issues I've noticed

1) the shifter/brakes attached to the handle bars don't seem to be extruding completely straight. The angle is just ever so slighty different between the two. That's purely cosmetic though I'd say but still not great.
2) there is quite a lot of extra length on the brake and shifter cables, so much so that one was sticking out of the pedals and would brush my leg when cycling, so I had to bend it back towards the bike. It was 7cm past the hex bolt. The rear derailler cable had 7.5 cm sticking out, and the front brakes had an extra 10cm sticking out. That seems excessive to me - is that just a lazy job or is there value to having the extra?
3) I'm having problems shifting into the bottom rear gear. All higher gears shift ok but the second bottom one is noisy, and then when I try to shift into the bottom one, the derailler moves but instead of the chain going onto the bottom cog, it just gets really noisy. I then have to press the downshifter again and finally it moves into the bottom gear. It's done this from day one. Moving back up to the second bottom gear is fine, just a single shift.
I'm a bit of a novice on Bike tech and maybe this sort of stuff is normal or happens on all new bikes, but is it a case that these Reid guys do shoddy jobs when putting their bikes together? When I picked up my bike (Melbourne Shop) there was a lady there who had brought hers back in with a few problems so I'm wondering if these guys are just hacks or something?
Also with point 3) I assume it's some sort of calibration issue, can I fix it myself? I'm pretty tech savvy with most things and I think I'd rather learn how to do it myself properly rather than let some young hack at a bike shop screw around with it if this is the standard of their work.
If this is shoddy, is it fairly normal across most bike shops, or are Reid in particular a bit shoddy. Ie should I be taking my bike elsewhere to be serviced?
Would love anyone's thoughts, comments, and tips. Thanks.