Ausbike – Bicycles Network Australia https://www.bicycles.net.au The Top Australian Cycling Portal Fri, 25 May 2018 06:40:25 +0000 en-US hourly 1 ATEC Bike Show Cancelled… Is there a Future for Big Bike Shows in Australia? https://www.bicycles.net.au/2017/08/atec-bike-show-cancelled-is-there-a-future-for-big-australian-bike-shows/ https://www.bicycles.net.au/2017/08/atec-bike-show-cancelled-is-there-a-future-for-big-australian-bike-shows/#comments Mon, 14 Aug 2017 14:06:21 +0000 https://www.bicycles.net.au/?p=17041 “Due to lack of market & industry support” the organisers of the Australian Triathlon, Endurance and Cycling Expo have cancelled the 2017 event in Sydney. After two years at the Sydney Olympic Park, the show was due to relocate for their third year to Moore Park, closer to the Sydney CBD. Most Australian cyclists would love […]]]>

“Due to lack of market & industry support” the organisers of the Australian Triathlon, Endurance and Cycling Expo have cancelled the 2017 event in Sydney. After two years at the Sydney Olympic Park, the show was due to relocate for their third year to Moore Park, closer to the Sydney CBD. Most Australian cyclists would love to have a big annual bike show in their city, so what is going wrong, why are the big Australian bike shows failing?

The lack of market and industry support is only one part of the equation because frankly, the Tour Down Under Village in Adelaide city center is extremely popular among visitors. Bike brands are prepared to pay a premium to secure their spot. The Tour Down Under Village is however coupled with Australia’s biggest cycling event so for visitors is a bonus on top of the main event. There are also niche events such as the Sydney Classic Bike show for enthusiasts and most big races or participation events also attract a few brands, but when a big bike expo as the main event, no one has the right combination.

The first bike show I attended was operated by Bicycling Australia magazine and they held shows between 1998 to 2007. Ausbike then took over the reigns in 2009, initially trying to be a trade show before transitioning to be a show for the public. 2013 was the final Ausbike in Melbourne, the same year that Cycling Australia launched the Sydney Bike and Lifestyle Show which lasted two years. In 2015 the international event operator Informa launched the Australian Triathlon, Endurance and Cycling Expo (ATEC) however less that one month before the doors were due to open for a third year, a cancellation has been issued. (Ticket holders and exhibitors will receive full refunds).

So why is is so hard to get a big bike show up and running? Let’s find out.

 

Location. Location. Location.
The wide distances in Australia make it expensive for interstate distributers to commit. The majority of Australian bike distributers are on the east coast but even between the major cities, transport, staff and building a reasonable exhibition stand cost tens of thousands of dollars. This is a marketing expense which is usually without an immediate return on investment.

In addition, the location of the show-grounds ease of access and transport for visitors affects the interest. Depending from where you are traveling, the Sydney Olympic Park may be convenient or inconvenient. A location that offers space for activities and entertainment along-side or outside of the main event can make it a better day trip, for example the Royal Exhibition Building in Melbourne or Darling Harbour in Sydney provide easy access to other city locations.

 

Timing
It has become traditional for a lot of new road cycling gear to be launched during the Grand Tours; Giro d’Italia, Tour de France and Vuelta a España, from May to August. Australian distributers however often have to wait to get samples and the stock for the next season can be spread out over months. Consumers often want to see the newest gear (and brands want to show the new gear) but when the show is too early, there is no stock and when the show is too late the stock is already in the bike shows and no longer as new. It is a catch22 situation as there is no ‘right-time’ and it always clashes with a major event or the dealer shows where the brands travel to all of the major cities and present their new products to their dealers.

 

Cost
The Sydney International Boat Show is an institution with a big advertising campaign including television advertising, the show is guaranteed to attract large numbers of paying visitors. You can debate the differences between a bike and a boat (in your own time) but the fact is that the boat show creates enough demand from the general public who are prepared to pay $21 (adult).

Essentially a show or expo is all about exhibitors marketing and selling to consumers. The public look at the cost of the tickets and ask “How much should I pay for an expo where brands are trying to sell to me?”

The cover-charge has probably been the biggest deterrent for the host of Australian bike shows – most visitors will readily accept a modest charge but once the tickets head north of $10 and the visitors start calculating the cost for the whole family, plus parking or transport, plus the pricey food, the interest easily wanes.

Organisers cover costs by charging exhibitors and with the entry fee for visitors. Unless the show is extremely exclusive or attracts enough demand, the cover charge for visitors has to be low enough that it isn’t a barrier.

 

If you build it, they will (not) come.
Visitors want to see as many of the big brands represented as possible and a host of smaller and interesting brands. And brands and distributers are receptive to the idea of reaching huge numbers of people. Many of the big brands in Australia have exhibited at some stage at a bike show in Australia.

Visitor numbers to bike shows in Australia have been increasingly underwhelming (this is the responsibility of the organisers and comes down to their marketing and ticket pricing). It is hard for distributers to justify the costs when they compare it to other marketing activities. Brands who exhibit at bike races will experience lower overheads with a more concentrated audience at these events.

It has been notoriously difficult to get lots of big-name brands to sign-up to an Australian bike show, although that is exactly what the visitors, particularly if they are paying a premium price for tickets. The visitors are browsing or preparing for their next bike purchase and want to see all the big brands; Giant, Trek, Cannondale, Merida, Specialized, Scott and Colnago. But when Shimano is absent and even SRAM stays away, it becomes harder to satisfy the visitors who expect more.

There is a growing trend for a local bike shop to ‘represent’ a brand so technically a brand exhibiting but in reality, you can walk into the bike shop and see the same bikes and speak to the same staff the following day. This always feels like a hollow approach, it is only logically that they approach me as a customer intent on closing the sale rather than take the the approach of the brand of engaging and informing me.

Behind the scenes in an industry with a lot of personalities, show organisers may temp big-name brands with top exhibitions spots at no-cost. On the one hand, this can help attract other brand names to exhibit and raise the overall quality of the show. On the other-hand, other exhibitors (who paid full-price) inevitably hear about it and get upset other brands start negotiating for free exhibition space and the industry commitment and trust begins to decay.

There are plenty of smaller, young and innovative businesses who can help make up numbers if the price is right but a big expo needs the big brands onboard and that is big challenge.


Just be good

During their infancy, bike shows go through a natural process of self-discovery on which they try and improve. An exhibition space full of exhibitors and visitors still needs to engage the audience. Beyond the stalls a bike show needs demo’s, personalities and experts to ensure that there is always something happening and that it simply feels exciting.

In fairness, the Australia bike shows have attempted to introduce more action. For the ATEC show, perhaps realising the difficulty in attracting big brands, the show concept has shifted towards workshops and expert panels with less emphasis on exhibitors.

But the exhibitors themselves inadvertently contribute in their reluctance to engage with the visitors. Staff sit behind a bench wait for the visitors to make the first move. They simply watch visitors walking past, too scared say anything but too quick to complain that no one is interested.

Sales staff from bigger brands are more generally experienced and in contrast know that they can greet a passer-by, start a conversation and awaken their interest. Bigger brands tend to create open exhibition spaces and so they can invite a person in, the end-result is a stronger brand connection with the ‘future’ customer.

Show organisers should be more proactive in lending their expertise to helping exhibitors get more out of the show and create stronger lead-generation.

 

The Next Aussie Bike Show?
With the cancellation of ATEC in Sydney, Australia may have to wait for a few years until the next person or group decides to launch another big bike show. If the location and ticket price is right, it will be embraced by Australian cyclists but perhaps the hardest task of all is getting enough big brands to commit.

In the mean-time, bike brands will go-solo and focus on their own road-shows and demos. Operating smaller stalls at mass-participation rides or bike races are also easy and cost-effective options.

I have two predictions, firstly is an increased focus on test-rides. Big brands usually have a mobile fleet of demo-bikes and it isn’t far-fetched to imagine most of the the big brands committing to a demo-day in each of the major Australian cities. Riders sign-up and sort out insurance and then spend a few hours test-riding different bikes on a closed track. It has been done before and just requires a group or individual or organise.

The second prediction is increased consumer interest in commuting and functional bikes. Although Australian politics, law and infrastructure is seriously lagging with regard to cycle transport, increased congestion and cost of living will continue to make bikes and e-bikes more viable. In contrast to sport and recreational cycling, functional cycling and accessories will increasingly be presented and promoted to general consumers so I expect other industries such as automotive to reach out and use their expertise to create new riders.


What do you think?
Will we see another major bike show in Australia soon…. or something else? Leave a comment and let me know your thoughts.

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Preview – 2016 ATEC Bike Show in Sydney on July 23 & 24 https://www.bicycles.net.au/2016/07/preview-2016-atec-bike-show-in-sydney-on-july-23-24/ Fri, 15 Jul 2016 04:15:13 +0000 https://www.bicycles.net.au/?p=15783 The Australian Triathlon, Endurance and Cycling Expo is now in its second year and opens the doors to the public at the Sydney Showground on July 23 and 24. Unlike the Australian bike expos in the past, ATEC broadens its sporting focus to reach a larger audience so cycling is represented, along with other active sports. […]]]>

The Australian Triathlon, Endurance and Cycling Expo is now in its second year and opens the doors to the public at the Sydney Showground on July 23 and 24. Unlike the Australian bike expos in the past, ATEC broadens its sporting focus to reach a larger audience so cycling is represented, along with other active sports.

It is no secret that bike shows in Australia have had a tough journey, from the large distances between capital cities, to timing of the show and attracting enough exhibitors and visitors. The Bicycling Australia Show, Ausbike and the Sydney Bike and Lifestyle show are all casualties and only the Tour Village which is erected each January at the Tour Down Under in South Australia has established itself as a regular calendar event.

ATEC launched in 2015 and David Halfpenny attended on behalf of BNA reporting that it was “Better than expected”. You can read his report and see photos: The ATEC expo- better than expected.

The organisers of ATEC are striving to raise the profile of the event, promotional activities are ramping-up and this year Bicycles Network Australia is supporting the event this year as a media partner. I asked Exhibition Director, Vanessa Maniatis what is in store for visitors this year at ATEC.

 

Christopher Jones – How many visitors are you expecting at the ATEC Expo in Sydney

Vanessa Maniatis – We are anticipating an audience of approx. 4000 this year. We attribute this anticipated growth to the 30% increase in exhibitors across the show plus greater efforts across our marketing campaign.

 

Christopher Jones – Which changes have you made following the show last year (and why)?

Vanessa Maniatis – We have focussed our efforts on creating a broader, diverse exhibition as well as growing the bike zone. We received feedback from visitors that they would like the opportunity to view and purchase a wider range of products onsite, so we set about to ensure our exhibitor list reflected this. The bike zone has seen the largest growth this year with a wider variety of bikes on display as well as helmets, shoes, wheels and other accessories .

We have included two new areas on the show floor, the Start-up Zone and the club corner. The start-up zone allows young companies the opportunity to have a presence and promote their products/services directly to a highly targeted audience. The club corner features various clubs that will be on hand to provide information on member benefits and event schedules. These two new features are directly reflective of feedback from last year.

 

Christopher Jones – Are you anticipating that the bike riders who attend are performance orientated or everyday cyclists

Vanessa Maniatis – We anticipate a mix of both, particularly as we offer seminar sessions that appeal to both, with a higher slant towards performance orientated cyclists.

 

Christopher Jones – A lot of bike big brands have their own consumer events and they are becoming notoriously difficult to attract to bike shows – are visitors still getting enough?

Vanessa Maniatis – The unique offering of the ATEC Expo is that visitors can come along not only view products but also to learn from the seminar sessions. It makes for a very interactive and inspiring environment . In addition to the bike zone and seminar program, we are also running the ATEC Expo Open Criterium again, hosted by the LACC. This is a fast-paced, exhilarating series of races that are exciting from both participants and spectators alike!

 

For more information about ATEC in 2016 is available on the website: www.atecexpo.com.au

You can also get a 20% discount on the entry price by ordering tickets online and using the following discount code: ATEC16BNA

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Interview – Australian Triathlon, Endurance & Cycling Expo to succeed where others have failed https://www.bicycles.net.au/2014/12/interview-australian-triathlon-endurance-cycling-expo-to-succeed-where-others-have-failed/ https://www.bicycles.net.au/2014/12/interview-australian-triathlon-endurance-cycling-expo-to-succeed-where-others-have-failed/#comments Thu, 04 Dec 2014 23:21:35 +0000 https://www.bicycles.net.au/?p=12899 After the demise of Ausbike in Melbourne and the Sydney Bike and Lifestyle show (as well as bike shows and non-starters before that), an event organiser has to have a very good reason to believe that Australia still wants a big bike show. Everyone, from cyclists to dealers, brands and distributers, would love to see […]]]>

After the demise of Ausbike in Melbourne and the Sydney Bike and Lifestyle show (as well as bike shows and non-starters before that), an event organiser has to have a very good reason to believe that Australia still wants a big bike show. Everyone, from cyclists to dealers, brands and distributers, would love to see a successful show but there are a lot of factors that influence the success; timing, attracting exhibitors, attracting visitors, show management as well as the legacy of past shows to name a few.

In 2015, Sydney will host a new show, the Australian Triathlon, Endurance & Cycling Expo which is booked for July 4 -5 at The Dome in the Sydney Showground. This the same location as recent bike shows in Sydney. The new expo extends its reach to encompass triathletes as well as swimming, running and endurance audiences in addition to cyclists. This opens up new potential although for pure cyclists, it also dilutes the mix.

The event organiser is Informa who are active globally and organise 275 ‘large scale’ events each year. I invited the exhibition director of ATEC, Vanessa Maniatis, to discuss how this new expo can address and improve upon problems of past shows and add more value for both visitors and exhibitors.

 

BNA: Ausbike in Melbourne and the Sydney Bike and Lifestyle show have failed, does Australia need a bike show?

Vanessa Maniatis: We believe so based on the outcomes of our research.  Myself, along with the team at Informa, conducted a few months of solid research with recreational cyclists, triathletes, endurance athletes and the overwhelming response was that there is no standalone event where the community can gather outside of a competitive event.  Whilst the bike zone is a large part of the expo and momentum is growing as bike related brands look to sign up, the show will  also more widely attract those who have an interest in triathlon and multisport.

 

BNA: What makes the Australian Triathlon, Endurance and Cycling Expo different?

Vanessa Maniatis: This is the first event of its kind geared towards the recreational triathlete, cyclist and multisport enthusiast. The exhibitors are highly targeted to ensure that they attract the desired audience.  Feedback from our market research suggests that this audience needs an event, outside of a competitive one, where visitors can attend, free from the mental pressure of competition, to engage with suppliers, test products and learn from professional triathletes and practitioners.

The expo will be supported by a FREE seminar program which will see professional triathletes and practitioners deliver talks on various topics including nutrition, training tips, injury prevention and more. Expo ambassadors and professional triathletes, Courtney Atkinson and Rebekah Keat, are confirmed to attend and deliver seminar sessions.

Poor Visitor Numbers Expo
Minimal event marketing meant that the 2013 Sydney Bike and Lifestyle Show visitor numbers were low

 

BNA: How will the ATEC improve upon bike shows in the past?

Vanessa Maniatis: It is difficult to comment on where others went wrong but from Informa’s perspective we are investing heavily in marketing and promotion to ensure we reach the desired audience and can meet the expectations of our exhibitors.   We are also working to ensure that the Bike Zone (which is one of 7 zones on the expo floor) is sold fairly and that exhibitors of various means have the opportunity to take part.

 

BNA: Many brands / distributers / wholesales run dealer events and road shows and argue that a bike show requires extra time and cost without the return on investment. Can you show that exhibiting is worthwhile?

Vanessa Maniatis: This is the only show that appeals directly to this consumer market that is not associated with a competitive event.  This is a direct channel to consumers in an arena that they have requested.  The idea to launch the show came off the back of conversations with the consumer market suggesting that there is currently no forum where they can engage directly with the manufacturers/distributors/brands outside of a competitive environment. Currently there is no other bike show in the country of this nature, let alone a consumer exhibition that attracts a wider of audience of triathletes and multisport enthusiasts.

Australian Bike Show
Exhibiting at a Bike Show creates addition pressure on Big name brands such as Cervélo (Derby Cycles Australia) who already run dealer shows.

 

BNA: A criticism of previous shows was that popular brands demanded free exhibition space while others paid, are you able to make the show attractive for big name brands while keeping is fair for other exhibitors?

Vanessa Maniatis: We fundamentally disagree with offering free space to the big brands as a lure to attract an audience.  As previously mentioned we are investing heavily in the show to ensure that this is successful show that will build up over a period of time. We appreciate in order for that to happen we need to set good foundations in place in the launch year that we can then build upon. We have not offered any of the large brands free floorspace and do not intend to. We want to ensure that the event is fair and transparent.

 

Bike Show Girls
Outdoor e-bike testing in front of The Dome in Sydney

 

BNA: Exhibiting can be expensive for small business, are there incentives for small business?

Vanessa Maniatis: We appreciate that it can be costly to exhibit and have offered all organisations an early bird discounted pricing structure as an incentive those who sign on in 2014. The pricing structure is valid until the end of the year. We are happy to work with all of our exhibitors to provide extra value through dedicated promotion across our social channels, e-newsletter and contracted PR company (Good Fit PR)

 

BNA: Do you have an idea of the visitor pricing and will discounted entry be available, such as through a Bicycle NSW membership?

Vanessa Maniatis: Yes, tickets will be priced at $20 for adults and less for children. Members of any of our supporting associations, including Bicycle NSW, Mountain Bike Australia, Triathlon Australia, Triathlon NSW, will be entitled to discounted tickets.  This discount will be promoted by Informa’s channels as well as the communication channels of our supporting association.

 

BNA: Do you have a projection of expected visitor numbers?

Vanessa Maniatis: Yes, we are expecting a visitor audience of approximately 7000. This is based on the total membership numbers across our supporting associations, publications as well as our facebook following which is currently at 3000 followers.

 

For more information about the event, visit: atecexpo.com.au

 

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Australia’s biggest bike show, Ausbike opens this weekend https://www.bicycles.net.au/2012/10/australias-biggest-bike-show-ausbike-opens-weekend/ Tue, 09 Oct 2012 01:08:47 +0000 https://www.bicycles.net.au/?p=6910 Ausbike opens this weekend to the public on Saturday 13 October and visitors can enjoy two days with 400 brands, importers and organisations represented at the Melbourne Royal Exhibition Building in Carlton, Victoria. It is a new venue this year (moving from the Melbourne Showgrounds) and growing to be a more valuable bike show for […]]]>

Ausbike opens this weekend to the public on Saturday 13 October and visitors can enjoy two days with 400 brands, importers and organisations represented at the Melbourne Royal Exhibition Building in Carlton, Victoria. It is a new venue this year (moving from the Melbourne Showgrounds) and growing to be a more valuable bike show for visitors and for the bike industry.

Though some of the big distributors have resisted attending, considering many have roadshows to present their new gear to bike shops in each state, this year it is easier to count the remaining brands or importers who won’t be there as the numbers of ‘non-attendees’ thin out. Good news for everyone and all the more reason for the cycling public and cycling trade (including interstate retailers) to make the trip .

The timing has been improved this year so that it takes place after Eurobike and Interbike where most brands will do their first showing of next year’s gear. This means Australian wholesalers should have their samples and even next year’s gear already onshore and can present it to the cycling audience and their retailers as it starts to make its way into the bike stores for sale. Friday is a trade only day.

Tickets are a very reasonable $10 for adults and $5 for youngsters (5-17) with under 5’s free.

Details online: www.ausbike.com.au

BNA will be there again this year, so if you spot me, say G’day.

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2011 Ausbike Review and Highlights https://www.bicycles.net.au/2011/08/2011-ausbike-review-and-highlights/ Mon, 29 Aug 2011 20:48:20 +0000 https://www.bicycles.net.au/2011/08/2011-ausbike-review-and-highlights/ For visitors, Ausbike 2011 provided many reasons to be excited about the year ahead. The usual big players were in attendance with their latest offerings, while a number of overseas leaders have emerged locally and are looking to establish themselves on our shores.

Those with a taste for the finer things were not disappointed, with boutique offerings from Pinarello, Wilier and Pegoretti attracting big crowds, and no shortage of incredible flagships from more familiar names.

Encouragingly, Ausbike wasn’t all about the eye-wateringly expensive race machines. The growing popularity of commuting was represented by most manufacturers offering a purpose built workhorse, with internal gear hubs and belt drives far better represented than 12 months earlier.

For those with an inclination towards dirt, Ausbike demonstrated that 29ers are here to stay, and most manufacturers exhibited their interpretation of the emerging All Mountain genre. These newer styles of MTB are yet to kill off the 26″ wheel, countless World Cup XC inspired race hardtails stood prominently on almost every stand.

The presence of adventure tour operators is encouraging for those seeking a cycling themed holiday close to home, and demonstrates that Australia is catching up with popular riding destinations in Europe, America and New Zealand. Bike Buller deserves a special mention, with their array of road, XC and downhill rides definitely worthy of a visit this summer.

Of the 154 exhibitors my top five of to watch this year are:

1. Ghost
Massive throughout Europe, this German brand is looking to expand into Australia. Already familiar to fans of World XC and the European road scene, Ghost offer a wide range of mountain and road bikes, appealing to everybody from the weight weenie road racer to big-hitting downhiller.

Ghost are recognised for a high tech approach to design, and every model is the massive range reflects the extensive research and development they conduct. Their bikes are hand made in Waldsassen and competitively priced throughout European markets.

The featherweight XC MTBs that made Ghost famous are leading their push into Australia, but their impressive road bikes were also present and sure to find their way here when distribution details are finalised.
The aesthetically striking range drew many Ausbike attendees to the Ghost stand, suggesting that if Australian pricing is comparable to Europe they will soon develop a strong following.

2. Focus
Another established European brand new to Australia, Focus were in attendance at Ausbike with their massive range of road and mountain bikes and after recently announcing an Australian based company (Derby) for the brand, they are solidifying themself here.

Focus require little introduction, already sponsoring Russian Pro Team Katusha and present at all three Grand Tours. The German brand is at the cutting edge of technology, but likes to describe their design process at a more soulful blend of racing experience and engineering expertise.
Their road offerings are comprehensive and sure to have something to appeal to everyone, while the extensive XC and All Mountain MTB range will appeal to racers and weekend warriors alike.

Focus already has an established dealer network across Australia – see focusbikes.com.au for your nearest outlet.

3. KTM
A new player to the world of self-propelled bicycles, KTM presented a massive range of beautifully finished road and MTBs. Mojo bikes have committed to distributing KTM in Australia and are clearly excited by the latest offering from the successful Austrian motorcycle company.

The large KTM Ausbike stand was MTB heavy, but their range includes the full spectrum of road, recreation, triathlon and touring bicycles. The Ausbike crowd was clearly intrigued by the industry newcomer, and surely impressed by KTM’s commitment to their new products and the Australian market.

Having been in the motorbike business for the best part of 80 years, it is clear that KTM can play the game and it looks as though their bicycle division is set for big things. Although pricing could be sharper to compete with established brands in Australia, their enormous and well-finished range is sure to appeal and well worth investigating when their local network is finalised.

4. De Vinci
This Canadian brand has flirted with the Australian scene for a couple of years, but is yet to establish themselves outside of Queensland. Offering everything from basic recreation bicycles to the epic Wilson downhill rig, De Vinci are making noises about expanding into the southern states and demand is growing fast on the back of their formidable reputation.

While De Vinci produce some serious machinery, their Ausbike stand catered more to the recreation end of the spectrum. While these bikes may appeal to many, their working class offerings aren’t revolutionary. The standouts at Ausbike were clearly the heavy-hitting Wilson downhiller and Dixon all-mountain rig, but overseas they offer a diverse range of high-end bicycles to suit every need.

If De Vinci find a way into the local market with their 2012 range, look out for the high-tech and beautifully finished road bikes. Their representatives were not sure of the brand’s future in Australia, but they would be a worthy addition to our cycling landscape.

5. Adventure Brands: Jamis & Rocky Mountain
Arguably the most impressive exhibit at the show. Adventure Brands are an established distributor with a deserved reputation for good post-sale support, and the addition of Canadian Rocky Mountain provides a fantastic opportunity for local riders to access some sensational bikes.

The 2012 Jamis range is huge, with a number of niche road, mountain and urban offerings complimenting the expected standard models. The extensive range of steel road and MTBs sets Jamis apart from its rivals, especially with their competitive pricing when compared to local boutique alternatives.

Adventure Brands have been distributing Rocky Mountain for a couple of years, but have had little impact until now. The massive display of Rocky Mountain MTBs at Ausbike suggests this is about to change, with their epic range including something for everybody who enjoys getting off the beaten track.

It is clear from the crowded Adventure Brands exhibit that local riders are welcoming Rocky Mountain with open arms, and the quality, hand built bicycles are a valuable competitor in local market.

For more information about Jamis, Rocky Mountain or Bauer bikes, contact Adventure Brands.

Ausbike Futures
This year there was a shift with two public days and one trade day (instead of two trade followed by one public day) which may have made it more challenging for bike shops to attend. It would probably be an advantage if Ausbike could move the show back after Eurobike and Interbike so that the local brands have a chance to bring in more of next seasons bikes and in this way encourage more local bike shops to attend and use Ausbike and a ‘get to know the new gear’ event – which goes hand-in-hand with ordering next seasons stock.

As the biggest bike show in Australia, it was refreshing to see brands with little or no current representation in Australia exhibiting and while each year is seeing more and more Aussie distributers exhibiting, a complete representation of all brands in Australia would benefit everyone, from the general public, to retailers and the exhibitors.

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Radical child carrier from Taga https://www.bicycles.net.au/2010/09/radical-child-carrier-from-taga/ Mon, 06 Sep 2010 06:34:37 +0000 https://www.bicycles.net.au/2010/09/radical-child-carrier-from-taga/ With a distinguished European Design, the Taga is a foldable croozer, tricycle or ski sled and is the most radical child carrier we have ever seen.

The Taga, as was demonstrated to us at Ausbike, it has five different positions; 3 in stroller and two in tricycle mode – basic bike and stroller mode, rain cover bike and stroller mode, bags bike and stroller mode allowing you to carry a picnic with you, side second child seat bike mode and stroller mode.

The Taga can also be converted to fit a child’s car seat all of which can be converted in 30 seconds to any of the five modes.

The Taga is made out of 6061 aluminum, with a Shimano Nexus 3 speed internal gear hub and it rolls on 16″ wheels fitted with disc brakes and a Nexus roller brake. To secure your child in the Taoga there is a 5 point safety harness to strap them in.

Taga bike

Other extras available for your Taga include a second child seat much like a double pram. A wooden shopping basket to carry your groceries. A removable seat with quick release for when it’s a tricycle and a set of sleds for the snow season.

Although it’s sold as a fold up child transporter, which you can put in the back of your car, at 20-29kgs that’s not really a option for daily transport by a parent.

All of this comes at a cost though, at $2295 for the chassis and child seat without any optional extras.

During the quick trial we had, it was stable, stopped well and relatively easily to convert – although we aren’t sold on the sled idea in Australia!

The Taga is distributed in Australia by Instyle Ventures. For more information visit www.tagabikes.com

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Ausbike 2010 Photo gallery (2) https://www.bicycles.net.au/2010/08/ausbike-2010-photo-gallery-2/ Sun, 29 Aug 2010 07:51:45 +0000 https://www.bicycles.net.au/2010/08/ausbike-2010-photo-gallery-2/ RC was on the floor at Ausbike and presents the second photo gallery from the show the impressions and closeups.

3sixty Wheels

Brooks Hand hammered saddle

Campagnolo Chorus11 – and like all of the campag gear was concealed with no opportunity to have a closer look.

Colnago with closeup of Campagnolo SuperRecord11

Colnago Stand

Fox Racing Front Suspension Forks

Fox Racing Rear Suspension Boost Valve

Nalini

Orbea Stand

Orbea

Rolf Wheels

Rolf Wheels

Salice Eyewear

Selle SMP Lite 209

Selle SMP Range

SRAM 2X10 RockShox

Ultralight Stand

Wilier Cento1 Crono

Zipp 404

SRAM 2X10 RockShox

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Ausbike: Five Ten Shoes https://www.bicycles.net.au/2010/08/ausbike-five-ten-shoes/ Thu, 26 Aug 2010 05:07:53 +0000 https://www.bicycles.net.au/2010/08/ausbike-five-ten-shoes/ ]]> Five Ten shoes were one of the fresh faces at Ausbike and RC looks at the Greg Minnaar and Sam Hill shoes.

Greg Minnaar Shoes

New Greg Minnaar designed SPD shoe with super high-friction Stealth soles. The durable action leather uppers have reinforced stitching and Velcro brand strap closures. Stiff, powerful midsoles ensure performance, while the one-piece molded Stealth S1? outsole offers technique-enhancing traction that works in conjunction with SPD design.

Five Ten Greg Minnaar Shoes



Sam Hill Signature Shoes

Built for speed and grip, the new Sam Hill Signature shoe sticks to pedals like burrs. Sam gave up clipless pedals for downhill races-and his choice of Five Ten has helped deliver him to the podium. Cut low for flexibility, the Sam Hill’s sport super-sticky Stealth S1? outsoles and a protective PU midsole that provides excellent tortional stability. The Sam Hills have moderately flexible midsoles for on-the-edge control.

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Ausbike: Look at SRAM Apex https://www.bicycles.net.au/2010/08/ausbike-look-at-sram-apex/ Thu, 26 Aug 2010 02:01:14 +0000 https://www.bicycles.net.au/2010/08/ausbike-look-at-sram-apex/ SRAM are expandind groupset lineup by introducing the APEX 10 speed groupset. The new APEX groupset sits right underneath the Rival groupset and be SRAMS entry level groupset. The design and technical aspects are shared from the other groups. The shifting performance is said to match the other groupsets with the major difference APEX is moving away from triple chainrings to doubles for the entry level and sports rider.

Although we didn’t get to ride using APEX, we spoke at length with SRAM about their new groupset. SRAM Apex borrows many technologies from SRAM’s RED group.

Once again, the chain, the 10 speed Powerchain, features SRAMS Powerlock connecting link making it easier to break and clean or swap. I love SRAMS Powerlock, I now use it across all of my chains to clean, replace or swap over to a racing chain and I don’t have to have a chain tool.

SRAM Apex PC 1050 Chain

The new APEX PG 1050 cassette has done away with triple chainrings allowing for fewer gears, where in a triple you can have a series of gears that are simply not used. The APEX cassettes has a wider range of gears, 11-32, 11-28, 11-26, 11-23T which means faster shifting than three chainrings and it is lighter through out, saving as much as 274 grams on its rivals. Interesting on the largest cassette, it is one notch up on Campagnolo’s 12-29, although theirs can be retro fitted to 11 speed reach derailleur’s.

APEX receives the same technology as the higher end groups with the SRAM’s DoubleTap controls feature, dual reach adjust, dual cable routing and a high picot brake lever. The levers are made from aluminium to keep the price down. Carbon levers are the only option I would have preferred, but with the grouppo being compatible across the range we can upgrade to Rival or Force to get our carbon fix.

The Apex crank arms are made out of forged AL 6061 T6 with AL-7075 hard anodized chainrings and alloy chainring bolts finished in sleek jet black gloss which looks very nice! The APEX is available in 53/39, 52/38, 52/36, 50/36, 50/34 and 46/38 chainring combinations. It feature gears that are both lower and higher than existing triple gear ratios.  The 2×10 chainrings have a improved Q factor adjusting the bottom bracket height which has improved heel clearance. And the crankset comes at all the usual lengths and hits the scales at 890g. The cassette is finished with a black spider, lock ring and spacers with nickel plated cogs.

The front derailleur also incorporates all the characteristics of the 11s groupsets and is compatible with compact and standard chainrings. And features WiFLi and ZeroLoss trim from the other SRAM groupsets. The body is aluminium with a steel cage.

The Heart of SRAM Apex
The heart of the groupset, and its key player, the rear derailleur, is constructed to allow 32-tooth cog and a 28-tooth cassette. The rear mech has an aluminium body, alloy outer cage and steel inner cage to keep weight down and for precise shifting. The derailleur uses SRAM’s Exact Actuation? and WiFLi? technologies.

The APEX brakes use Swiss Stop compound pads using a Dual Pivot design on forged alloy calipers, featuring external centering adjust.

We don’t have a RRP for Australia as yet for the APEX groupset, though we will keep you informed about all the latest from SRAM.

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Ausbike 2010 Photo gallery https://www.bicycles.net.au/2010/08/ausbike-2010-photo-gallery/ Tue, 24 Aug 2010 22:32:42 +0000 https://www.bicycles.net.au/2010/08/ausbike-2010-photo-gallery/ If you couldn’t make it to Ausbike in Melbourne this year, RC grabbed a few photos to give you a closer look inside the show. While the photos are no substitute for being there.

Coming up on BNA soon is a closer look at some of the bikes and gear presented at this years show.

If you have any news or scoops from Ausbike, we would love to hear – simply contact us.

Ausbike 2010 - Fuji
Fuji Stand

Kestrel Stand

Merida Stand

Cannondale Stand

Merida Stand

Colnago Stand

Dahon Stand

Sexy Bicycles Stand

Shimano Dura Ace C35

BBB Stand

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