The latest grant recipient can rely on US$400,000 for their cycling advocacy programs. With US$10 million in grants planned over the next 5 years – SRAM is cementing its future in cycling directly with key organisations and advocacy groups, and helping with the development of the cycling community.
The League of American Bicyclists and the Thunderhead Alliance for Biking and Walking are the latest grant recipients and in the face of the political change-over and uncertain future in government funding, the grant gives cycling advocacy groups greater power. A recent notable recipient was the International Mountain Bicycling Association (IMBA) who pocketed US$200,000.
The distribution favours the US which will receive over 60% of grants, followed by Europe with 20% and Taiwan with 5%. The remaining 5%, i.e. US$1.5 million is not allocated. With the UK not yet considered, Australia will have a difficult chance benefiting from this program. To make matter tougher, it is not possible to apply for a grant, rather SRAM starts dialogue with advocacy groups.
This is however a positive move within the cycling industry with predictable rub-off for SRAM and the cycling community as well. Details about the SRAM Cycling Fund under: www.sramcyclingfund.org