The Munich Bike Expo drew a lot of attention as it was announced while the actual Expo went as planned with it’s focus on E-bikes and city bikes. While E-bikes are one of the fastest growing industries in Europe, neither E-bikes or City bikes are glamorous in the cycling world so the two day Bike Expo which finished on July 26th was not infact the hot topic of discussion as the Tour de France drew to a close.
Originally intended as competition for Europes biggest bike trade show, Eurobike (2 – 5 September 2009), the first announcement drew the interest of the cycling world, inparticular brands who have to consider participation in two costly expos. After some discussion, in particular regarding alliances within the German bike retail market, the focus of the Munich Bike Expo was E-Bikes and city bikes. While both of these have their place at Eurobike (there was an entire E-Bike hall at Eurobike in 2008), as with other niche segments (e.g. recumbents) they don’t capture the attention of the broad masses. Despite E-Bike growth, it is still uncommon to find an E-Bike in the average local bike shop in Europe.
The Expo, specialised just for these segments, allows the organiser to concentrate brands, trade visitors and interested general public together and boasts 5000 trade visitors and 20,000 general public visitors to the 22,000 square meter exhibition space which featured 211 exhibitors from 25 countries. Best represented among the exhibitors were Germany, Italy, Austria, China and Taiwan.
Manfred Wutzlhofer, Chairman of Munich Expo (Messe M?nchen GmbH) which hosted the Bike Expo comments "We observed two areas of industry evolution in particular during this new event. The latest product trends such as E-Bikes and Pedelecs require a special focus and we are supporting that with a strong representative platform. We believe that Urban Mobility will have long-term growth and an impact on everyone’s future. Messe M?nchen GmbH is therefore taking the first step in this direction and will acquire Pedelecs as well as introduce designated special charging stations and parking zones to travel across our extensive exhibition area and environs in a way that protects the environment.
"Secondly, the concept of BIKE EXPO takes into account the growing interest in including the consumer goods chain. The 2+2 concept we offer, the combination of two days for industry professionals and two days for the public, received a positive rating from the exhibitors. They were able to present their brand philosophy and image to trade visitors and consumers in a targeted manner."