Scruncheez is for outdoor adventurers including cyclists… but you will probably only get a chance to get one in your hands if the tourism office at your cycling destination decides that this is the right solution to print their travel maps. Scruncheez is a different kind of product to the bikes and cycling gear which we normally review, lets take a look.
In a nutshell, Scruncheez is special paper offered by a Queensland company called Heaneys Performers in Print (HPIP) which solves many of the problems outdoor travellers face with maps. Outdoor travellers includes touring cyclists who face the recurring problems with regular maps; tearing, water damage, and illegibility. HPIP are promoting their maps to tourism offices and tour operators as a better solution to regular outdoor maps.
In the following video, you can see what happens when a map printed on this paper is scrunched up or an attempt is made to tear it.
As you can see from the video, Scruncheez is fairly straight forward and I have spotted a few noteworthy issues.
1. Recycling – the printers confirm that they are up-to-date on environmental and carbon emission standards however the actual map can’t be recycled. They could however be reused, an outdoor adventure sports tour operator or office could collect maps so that they can be used again by the next group.
2. Readability – when you scrunch the map it retains creases which can make small words harder to read. The designer has the responsibility to take this into consideration. That said, it still fares better than a map printed on regular paper.
3. Availability – Unless you run tours and need to provide maps, then it is likely the tourism offices who will decide whether visitors to their regions need this.
To provide an idea of cost, I submitted a formal quote request for 5000 maps printed in 4 colours (CMYK) on one side in A3 size.
Update – The initial quote included an error so has been removed as it is not accurate. New information provided places the cost per unit at approximately $2.25 each (plus GST).
For tourism offices, the pricing is quite competitive compared with printing maps. Cycling event operators of big rides such as Spring Cycle, Around the Bay, Three Peaks and other mass participation rides would easily recuperate the costs from corporate sponsors while participants have a nice momento of their cycling achievement.
Update – The corrected price information means that for mass participation events, Scruncheez would be a more substantial investment. It is a product which still retains its longevity and benefits over regular maps.
More info and details are available from www.hpip.com.au