HomeNews & FeaturesPopular Strava cycling (and sports) app overhauls subscription, free access and features

Popular Strava cycling (and sports) app overhauls subscription, free access and features

Strava is simply one of the best apps for for cyclists, it can replace a GPS cycling computer entirely and give you riding data… a little or a lot depending on what you want or need. The ‘free access’ includes some useful features has helped drive the popularity, though a major announcement by Strava will see big changes.

The announcement by Strava highlights new features for paid subscribers along with the removal of popular features for free subscribers such as the leaderboard, route creation and detailed analysis and comparison.

The original Strava announcement via email (19.05.2020) provides a good overview and this is followed by specific lists of new paid subscriber features and free features that are being removed.

Dear Strava community,

If nothing else, 2020 has been a year of regaining perspective. A silver lining of hard times like these is that they inspire introspection and focus – What matters the most to us? And how do we live up to that?

Our answers to those questions have only gotten clearer in the past few months, and we’re now leading the company with a single purpose: rededicating Strava to our community.

We’re obsessing over our athletes – over you – and no one else.

Strava athletes deserve an affordable and constantly improving experience, and we hope you’ve noticed how focused we’ve been this year on delivering that. Our small but mighty team of 180 has released 51 athlete-facing improvements already in 2020, from Apple Watch syncing, to new maps and metrics for snowsports, to a huge update to our Routes features, and a lot more. We’ve also removed some distractions, such as Sponsored Integrations (the closest we’ve ever come to putting ads in the feed). And we returned the option to sort your feed in chronological order. We heard how much that change drove you nuts, and admit it took a really long time to respond.

strava team

Dedicating Strava to the community is also a commitment to longevity. We are not yet a profitable company and need to become one in order to serve you better. And we have to go about it the right way – honest, transparent and respectful to our athletes.

strava quote

This means that, starting today, a few of our free features that are especially complex and expensive to maintain, like segment leaderboards, will become subscription features. And from now on, more of our new feature development will be for subscribers – we’ll invest the most in the athletes who have invested in us. We’ve also made subscription more straightforward by removing packs and the brand of Summit. You can now use Strava for free or subscribe, simple.

This focus on subscription ensures that Strava can serve athletes decades from now, and in an up-front way that honors the support of the athletes we serve today. We plan to take what we earn from these changes and reinvest straight back into building more and better features – not devising ways to fill up your feed with ads or sell your personal information. We simply want to make a product so good that you’re happy to pay for it.

A monthly subscription costs as much as a couple energy bars, and we think that’s money well spent. But we also know, especially lately, that there are athletes struggling to make ends meet and that the free version of Strava must remain high quality and useful. Rest assured that we will always offer a version of Strava for free, and you belong in this community whether you subscribe or not. We’re betting all our chips on you, either way. We hope you’ll bet on us.

We are beyond grateful for your business and your support, and thrilled to recommit ourselves entirely to you, our fellow athletes.

See you out there,
Michael and Mark

Excerpt from the Strava “What’s New” overview.

New features for subscribers

  • A big Routes update, with planning & recommendations on iOS and Android
  • Matched Rides: Analyze performance on identical rides over time
  • See your full workout history with Training Log on iOS
  • Workout Analysis is now available for all activity types
  • Grade-Adjusted Pace (GAP) now on iOS and Android
  • Coming soon: A whole new way to compete on segments…

New subscription features that were previously free

  • Overall segment leaderboards (Top 10 view is still free)
  • Comparing, filtering and analyzing segment efforts
  • Route planning on strava.com, with a huge redesign launching soon!
  • Matched Runs: Analyze performance on identical runs over time
  • Training Log on Android and strava.com
  • Monthly activity trends and comparisons

Recent releases for all athletes

  • “Favorites first” feed settings and the return of the chronological feed
  • Improved impossible effort detection… False KOMs, QOMs, CRs dethroned!
  • Apple Watch uploading and improved sync to Apple Health
  • Recorded the drive home by accident? New mobile activity cropping
  • All activities now show both elapsed and moving time
  • New or improved analysis of power, cadence and swimming stroke rate

Website: strava.com

Christopher Jones
Christopher Joneshttps://www.bicycles.net.au
Christopher Jones is a recreational cyclist and runs a design agency, Signale. As the driving force behind Bicycles.net.au he has one of each 'types' of bicycles.
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