I was poking around looking for something Time bikes related and kept coming across Time Pedals on SRAM websites. It seems SRAM bought Time Pedals from Rossignol earlier this year when Rossi split the bike/frame making bit from the pedal making bit.
https://www.sram.com/en/life/stories/time-pedals
I know it's just bike industry buying and selling, but Time pedals by SRAM! Ugh.