That’s a pretty solid marketing strategy to create happy customers. They get a cheap product, it performs better than expected and therefore happy customers. Also with their great returns policy I’d imagine that if they followed the wild exaggeration of online sellers they’d get quite a few back. unlike with online where there is a big hassle of sending it back so many just deal with it and badmouth the seller.
Cell Bikes out of business
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Re: Cell Bikes out of business
Postby bychosis » Sun Dec 08, 2019 6:57 am
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Re: Cell Bikes out of business
Postby AUbicycles » Mon Dec 09, 2019 9:33 am
Some of the details will be a confirmation, Dave Musgrove left Cell Bikes about a year prior to it shutting down. As a consumer, the branding and name is the same... and the legacy of the brand is certainly where Bicycles Online are seeking to push this brand ahead. I still find it a little difficult to create a clear separation because of this legacy but essentially we are looking at a new endeavour.
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Re: Cell Bikes out of business
Postby 10speedsemiracer » Mon Dec 09, 2019 10:15 am
Good article, and I had no idea Cell were as big as that, so today I learned.
And it gives BOA the potential to be a bit silly with their model names.
Kids e-bikes could be AA Cell bikes, bikes for teens could be C Cell bikes and adult versions could be D Cell bikes.... (only joking)
Well done to BOA/Cell in their effort to bring a seemingly decent quality product to market at a reasonable price-point. If it gets people on bikes, who would otherwise not even consider it, then it can only be good. And the ALDI tie-in in the initial stages gets an immediate injection of profile, so that's a bit clever as well.
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Re: Cell Bikes out of business
Postby mikesbytes » Mon Dec 09, 2019 2:32 pm
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Re: Cell Bikes out of business
Postby stevenaaus » Mon Dec 09, 2019 5:41 pm
eBikes are a lot of fun (I'm told, cough) and no reason they have to be super expensive.
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Re: Cell Bikes out of business
Postby Abby » Tue Dec 10, 2019 1:12 pm
Reply back was:
Unfortunately we only pulled over the digital assets from Cell when we took over, we don't have access to hangers that were provided on the bike... It might be best to see if there is a part number on the hanger as you might be able to find something on Ebay to match
Communication within the company still not great? Bit frustrating when that glimmer of hope abruptly disappeared...
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Re: Cell Bikes out of business
Postby AUbicycles » Wed Dec 11, 2019 10:09 am
I think if you can identify the hanger, you will usually get a better price with a derailleur supplier than with a brand.
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Re: Cell Bikes out of business
Postby Abby » Wed Dec 11, 2019 11:08 am
Sure its a direct (and unsatisfying) answer - but its a direct contradiction to what Dave said in his interview with you (which is why I'm annoyed).AUbicycles wrote: ↑Wed Dec 11, 2019 10:09 amActually, they have provided a direct answer which is not satisfying but if they don’t have stock / details, understandable.
I think if you can identify the hanger, you will usually get a better price with a derailleur supplier than with a brand.
Dave said: "We can also help with derailleur hangers, etc".
BOA have said to me: "We cannot help with derailleur hangers"
Two completely contradictory answers from the same organisation does not inspire confidence.
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Re: Cell Bikes out of business
Postby stevenaaus » Wed Dec 11, 2019 4:52 pm
They have other ebikes too on their site. A 2 grand deore mtb
https://this link is broken/product/electr ... in-e-bike/
looks interesting. 1x makes sense on an ebike, but seat post junction looks a little fragile??
They have a new video too. Looks like the new boss and his kids. https://m.youtube.com/watch?v=aP2uSJYqEvM
Good luck to them.
Galls me a little NZ have a great brand, Avanti, but Aus is lacking one of this quality IMHO but I'm off on a tangent here.
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Re: Cell Bikes out of business
Postby AUbicycles » Wed Dec 11, 2019 5:01 pm
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Re: Cell Bikes out of business
Postby stevenaaus » Sun Apr 12, 2020 1:49 pm
The Bicycles Online success story featuring Polygon, Aldi, Entity, Marin and Cell Bikes
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Re: Cell Bikes out of business
Postby CyclistAB » Thu Jun 25, 2020 3:40 pm
I contacted the liquidator (Ky Chin) and he informed me that the stock was purchased by Cycle Canberra. Their contact details are available at https://www.cyclecanberra.com.au/contact
I have since been in contact with the manager, Rohan Reynolds, and he was able to locate and send me a replacement derailleur hanger for my Brunswick 1.0 (for $40). So if anyone needs parts for an older model Cell contact Rohan
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Re: Cell Bikes out of business
Postby CyclistAB » Thu Jun 25, 2020 5:23 pm
I was after a rear derailleur too so I looked into Plex Pty Ltd (ACN: 091 196 342), which traded under the name Cell Bikes. The brand trademark was bought by Bicycles Online, but they don't have spare frames or parts. The liquidator, Ky Chin, told me that Cycle Canberra purchased the leftover stock from Cell. Their website is https://www.cyclecanberra.com.au/contactAbby wrote: ↑Tue Dec 10, 2019 1:12 pmInteresting in the interview Dave says that previous Cell owners should definitely contact them if they need a derailleur hanger. I emailed them yesterday to ask about a hanger for my Cell Akuna (mine's bent and I've been periodically straightening it with a wrench).
Reply back was:
Unfortunately we only pulled over the digital assets from Cell when we took over, we don't have access to hangers that were provided on the bike... It might be best to see if there is a part number on the hanger as you might be able to find something on Ebay to match
Communication within the company still not great? Bit frustrating when that glimmer of hope abruptly disappeared...
If you're still after a rear derailleur contact Rohan Reynolds, he was able to locate and send me a replacement for my Brunswick 1.0 for $40
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Re: Cell Bikes out of business
Postby Abby » Fri Jun 26, 2020 11:25 am
Brilliant - thanks CyclistAB!!CyclistAB wrote: ↑Thu Jun 25, 2020 5:23 pmI was after a rear derailleur too so I looked into Plex Pty Ltd (ACN: 091 196 342), which traded under the name Cell Bikes. The brand trademark was bought by Bicycles Online, but they don't have spare frames or parts. The liquidator, Ky Chin, told me that Cycle Canberra purchased the leftover stock from Cell. Their website is https://www.cyclecanberra.com.au/contact
If you're still after a rear derailleur contact Rohan Reynolds, he was able to locate and send me a replacement for my Brunswick 1.0 for $40
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