At the time of writing, Team RadioShack is being unveiled as Lance Armstrongs new Pro Cycling team for 2010. Rumours were that either Oracle, Nike or RadioShack would be the main sponsor and after the Individual Time Trial in stage 18 of the Tour de France, Radioshack have now been unveiled.
Johan Bruyneel, current sports director of Astana has indicated that he will direct the new team, it was recently made official that Bruyneel will no longer direct Astana which was troubled by financial problems and inter-team conflict. Astana would now focus on Spanish pro riders with Contadors lead and strength in Tour de France.
LiveStrong will focus heavily, although will be supported by RadioShack. Some of Armstrongs fellow American riders such as Chris Horner and Levi Leipheimer are likely to also form a part of the new team.
“This has been a great season so far – the response in the countries we’ve been to has been amazing and it’s clear now that this was the right choice. Utilizing the massive media attention that the sport receives has been the perfect vehicle to help spread the LIVESTRONG message around the world,” said Lance Armstrong. “To be able to compete for an American team comprised of the world’s top cyclists, supported by the best coaches and staff – I couldn’t be happier to partner with RadioShack, a truly iconic American brand,” said Lance Armstrong.
Armstrong has a video announcement on his LiveStrong site
Visit: Team RadioShack
The New Bikes
On Show today in Stage 18 of the Time Trial, the "Speed Concept" fropm artist Yoshitomo Nara. Along with other artists designed bikes is a called dubbed "Stages" – these bikes will be auctions on October 2nd in New York to raise funds for Lance’s cancer awareness foundation LiveStrong.
Contraversial British artist Damien Hirst has suceeded in turning heads with this Trek Madone which features a pattern of real butterflies on the frame and rimes.
More details on the bikes from Trek.