You can follow all the action of the Santos Tour Down Under as it happens, with live feeds on their mobile phones.
A new iPhone application has been developed to give users minute-by-minute news updates, also featuring dynamic stage maps on which fans can watch the peloton’s progression.
The application features information on all the regions through which the tour passes and imagery from the different stages as they occur.
Users can download the free application by following the links on www.tourdownunder.com.au, or by searching ‘Santos Tour Down Under’ in iTunes.
Blackberry and other smart phone users are also catered for, with mobile web pages at www.tourdownunder.com.au providing the latest updates.
Social network users will be able to follow all the news and excitement with feeds on Twitter and Facebook, plus race updates will be posted at live.tourdownunder.com.au.
Each day, race commentary will be broadcast live on ABC digital radio, and three stages will be aired live on SBS free to air television.
Tourism Minister Jane Lomax-Smith says new media is being embraced to take the tour to a bigger audience.
“We now have more ways than ever before to be part of the Santos Tour Down Under action,” Dr Lomax-Smith says.
“These new technologies are also ensuring that the race reaches more people.”
Digital Project Manager at the South Australian Tourism Commission Luke M Revill says the iPhone application is in many ways a world first, in both functionality and the live information it provides for cycling enthusiasts.
“This technology enables users to see where the peloton is located on the course in real time.” Mr Revill says.
“Because the updates are fed through so frequently, users know every detail of what’s happening in the race. ”
“The user experience is the same irrespective of the user’s location; you could be here in Adelaide or sitting behind your desk in London and receive live updates and race location information at exactly the same time.”