The most successful e-bike brand in Australia, Gazelle, is moving to a new distributer. Pon Holdings, the European owner of the Gazelle brand is closing distribution to Gazelle Bikes Australia and shifting the Australian distribution across to Derby Cycle Australia.
Paul van Bellen [pictured above] and AJ are both credited with introducing the the quality brand into Australia in 2008 and building Gazelle as the leading e-bike brand. They have also been active in the continuing promotion of cycling and e-bike for accessibility.
Paul confirmed that the relationship with Gazelle in Holland was fantastic and noted that last year at the new Gazelle factory opening, his team was recognised in front of international distributers for their business development.
AJ of Gazelle Bikes Australia
The Australian team were notified of the distribution termination by the brand on March 30 and will cease sales to Gazelle dealers mid May. The distribution moves to Derby Cycles Australia led by Graeme Moffett who are based in South Australia and have competing city and e-bike brand Kalkhoff as well as Focus and Cervelo.
The closure of Gazelle Bikes Australia will impact staff, their urban cycling brands, Basil bags and Yep child seats will be passed to other Australian distributers. Paul and AJ will focus on Roof Rack Store which they already operate from the same business address and focus on their roof rack sales.
The Gazelle Bikes Australia team have already be swamped by dealer, customer and industry support. On behalf of Bicycles Network Australia, we thank the team for their integrity in business and commitment to cycling growth in Australia and wish you ongoing success.
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